International Community Service Increasing Sales Through Assistance In Utilizing The Internet And Digital Marketing In The USEP KM XII Wukirsari Group

Abstract

The era of digital marketing encourages businesses to adapt to technological developments and utilize digital platforms to increase sales of their products. The assistance carried out aims to increase the creativity of bamboo craftsmen through the internet, increase understanding of digital literacy and improve digital marketing skills to increase sales. The methods used were lectures, discussions, training and mentoring. This community service activity was attended by 45 participants from the USEP XII Wukirsari group. The results of this community service show that craftsmen are able to access the internet wisely, are able to create business accounts for social media and are able to create interesting marketing content.