The Use of Technology and Excellent Human Resources in the Development of Batik Giriloyo Bantul Yogyakarta

Abstract

The batik industry in Giriloyo Bantul, Yogyakarta faces major challenges related to low technology adoption and uneven human resource capabilities. Although batik is a cultural heritage of Indonesia with great potential for commercial development, both nationally and internationally, these obstacles hinder growth. This research employs a systematic method including problem mapping, focus group discussions, in-depth interviews, and strategic solution implementation for batik entrepreneurs during July 2025 in Bantul. The activities revealed that modern technologies such as stamp machines, electric heating tools, and digital design devices can improve efficiency and product quality. Moreover, enhancing human resource competencies through training in batik techniques, management, and digital marketing is crucial to support innovation and competitiveness. The findings emphasize the importance of collaboration among entrepreneurs, government, and private sector to strengthen marketing and HR development efforts. The utilization of digital platforms and waste management technology are also key factors in ensuring sustainable batik business practices in the region. In conclusion, the success of developing the batik industry in Giriloyo depends on the integration of appropriate technology and improved human resource quality. Recommendations include increasing technological innovation, continuous training, and strengthening multi-sector collaboration to foster growth and sustain the competitiveness of the batik industry in the global market.