Empowering Serangan MSMEs through AI Based Infographics for Global Digital Promotion

Abstract

This paper reports on a community service (pengabdian kepada masyarakat) initiative implemented by the Faculty of Economics and Business, Universitas Negeri Jakarta, aimed at strengthening the digital promotional capacity of micro, small, and medium enterprises (MSMEs) in Serangan Village, Bali, through AI-assisted infographic design. Fifteen participants from two craft sectors, pearl handicraft and woven handicraft (anyaman), were engaged, reflecting markedly different baseline levels of digital literacy: pearl-craft producers had prior but visually underdeveloped flyer-based promotion, while woven-craft producers had no previous exposure to structured visual promotional media. To accommodate this heterogeneity, the program combined group-based conceptual instruction on infographic design principles with individualized, one-on-one mentoring, followed by structured practice with generative AI platforms (ChatGPT, Gemini, Claude) for content ideation and prompt formulation, and hands-on infographic production using the Zawa AI application. All fifteen participants successfully produced at least one product-specific infographic by the end of the program. Pearl-craft entrepreneurs upgraded their existing promotional materials into more visually communicative infographics, while woven-craft entrepreneurs produced their first digital promotional assets altogether. Post-training evaluation recorded an overall participant satisfaction rate of 83 percent, categorized as high, with participants specifically crediting individualized mentoring as more effective than classical instruction alone. The program also produced a notable shift in participant perception, from viewing professional-quality design as inaccessible or costly toward recognizing AI as a practical, time-saving design assistant. These findings support the proposition that AI-assisted design tools, combined with tailored mentoring, can substantially lower technical and financial barriers to MSME digital promotion. The paper concludes by recommending that future program phases extend beyond static infographic production to include social media strategy, short-form video content, and independent-practice follow-up, in order to translate initial skill gains into sustained improvements in MSME competitiveness within local and global digital markets.