Synergizing Sustainable Economy and Wildlife Conservation: An Analysis of Seashell Crafting and Sea Turtle Protection in Bali

Abstract

The province of Bali faces a dual challenge in managing its coastal resources: promoting micro-economic growth through community empowerment while preserving endangered marine wildlife. This qualitative study aims to analyze the synergy between sustainable economic practices in the local seashell crafting industry ("Ayu & Bagus Collection") and community-based wildlife protection at the Turtle Conservation and Education Center (TCEC) in Serangan, Bali. Using direct observation and in-depth interviews, the findings reveal that the seashell crafting industry achieves resource efficiency through an order-by-order business model and strict compliance with export legalities. Furthermore, TCEC demonstrates that a drastic reduction in illegal sea turtle trade has been achieved through legal collaboration with the government, public education to disrupt the supply chain, and medical awareness regarding the dangers of heavy metal accumulation in sea turtle meat. In conclusion, ideal coastal management requires a balance between the wise utilization of unprotected marine commodities and the strict protection of conservation-status wildlife, deeply rooted in community participation.