ANDREA PUTERI; SUCI, Fijria Rahma; ARISSAFIA, Rizka Arsya; PANJAITAN, David; NISA, Khairun. SWOT Analysis in The Indonesian Cosmetics Industry: a Systematic Literature Review with a Case Study of PT Paragon Innovation And Technology. Journal of Business and Behavioural Entrepreneurship, [S. l.], v. 9, n. 1, p. 123–150, 2025. DOI: 10.21009/JOBBE.009.1.07. Disponível em: https://journal.unj.ac.id/unj/index.php/jobbe/article/view/55247. Acesso em: 20 may. 2026.