RITTA SETIYATI; RINA ANINDITA; UNGGUL KUSTIAWAN. Factors Affecting Brand Love and its Implications for Marketing Strategy: A Systematic Literature Review. Journal of Business and Behavioural Entrepreneurship, [S. l.], v. 9, n. 1, p. 151–164, 2025. DOI: 10.21009/JOBBE.009.1.08. Disponível em: https://journal.unj.ac.id/unj/index.php/jobbe/article/view/55929. Acesso em: 20 may. 2026.