THE INFLUENCE SERVICES QUALITY, PROMOTION AND PHYSICAL EVIDENCE AGAINST CUSTOMER LOYALTY CV. FUNTASTIC TOUR AND TRAVEL

Authors

  • SATRIA AJI GUMELAR Fakultas Ekonomi, Universitas Negeri Jakarta
  • Saparduddin Mukhtar Fakultas Ekonomi, Universitas Negeri Jakarta

DOI:

https://doi.org/10.21009/JPEB.002.1.1

Keywords:

service quality, promotion, physical evidence, customer loyalty

Abstract

The purpose of this study is to find the influence of quality services, promotion and physical evidence of customer loyalty on CV. Funtastic Tour and Travel. Analysis method of research used quantitative analysis to compute multiple linear regressions by using the Statistical Program for Social Science (SPSS) 20 conducted on customers CV. Funtastic Tour and Travel. The results of this study indicated that the independent variable (quality of services, promotion and physical evidence were able to explain the variations that occurred on customer loyalty by 60, 2%. And explained that the variable of quality service did not affect the customer loyalty with a regression coefficient - 0,114, while the promotion variable affected positively to the customer loyalty with regression coefficients 0,274 and most dominant variable influenced positively customer loyalty is variable physical evidence of regression coefficients 0,588.

Key word: service quality, promotion, physical evidence and customer loyalty

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Published

2014-03-31

How to Cite

AJI GUMELAR, S., & Mukhtar, S. (2014). THE INFLUENCE SERVICES QUALITY, PROMOTION AND PHYSICAL EVIDENCE AGAINST CUSTOMER LOYALTY CV. FUNTASTIC TOUR AND TRAVEL. Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB), 2(1), 1–11. https://doi.org/10.21009/JPEB.002.1.1

Issue

Vol. 2 No. 1 (2014): Jurnal Pendidikan Ekonomi & Bisnis

Section

Articles

License

Articles in Jurnal Pendidikan Ekonomi & Bisnis are Open Access articles published under the Creative Commons CC BY-NC-SA License  This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited. Any derivative of the original must be distributed under the same license as the original.