Analisis Faktor yang Mempengaruhi Loyalitas Pelanggan Asuransi Kesehatan di Jakarta

Authors

  • Indri Agustianti PT Asuransi Kesehatan Tbk, Jakarta, Indonesia

DOI:

https://doi.org/10.21009/JPEB.006.1.8

Keywords:

Customer Loyalty, Corporate Image, Customer Trust, Social Bond, Customer Satisfaction

Abstract

The purpose of this research is to know the influence of corporate image, customer trust, social bond, customer satisfaction toward health insurance customer loyalty. Respondents in this research is health insurance participants in Jakarta. The method used in this research is a quantitative method with using convenience techniques sampling. The number of respondents 250 individuals. Collected data analyzed the validity and reliability. Research hypothesis tested with Structural Equation Modelling (SEM).

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Published

2018-03-31

How to Cite

Agustianti, I. (2018). Analisis Faktor yang Mempengaruhi Loyalitas Pelanggan Asuransi Kesehatan di Jakarta. Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB), 6(1), 72–81. https://doi.org/10.21009/JPEB.006.1.8

Issue

Vol. 6 No. 1 (2018): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ Indexed)

Section

Articles

License

Articles in Jurnal Pendidikan Ekonomi & Bisnis are Open Access articles published under the Creative Commons CC BY-NC-SA License  This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited. Any derivative of the original must be distributed under the same license as the original.