The Influence of Shopping and Gender Differences on Online Shopping

Authors

  • Khusaini Khusaini Fakultas Keguruan & Ilmu Pendidikan Universitas Islam Syekh-Yusuf Tangerang, Indonesia
  • Heni Cahya Ramdani Fakultas Keguruan & Ilmu Pendidikan Universitas Islam Syekh-Yusuf Tangerang, Indonesia
  • Riski Ambarumanti Fakultas Keguruan & Ilmu Pendidikan Universitas Islam Syekh-Yusuf Tangerang, Indonesia

DOI:

https://doi.org/10.21009/JPEB.007.1.3

Keywords:

Gender differences, Online shopping, Shopping orientation

Abstract

This study aims to analyze the influence of shopping and gender orientation on online shopping, and analyze the differences in shopping orientation and online shopping between men and women. The sample in this study were 151 UNIS Tangerang students. The analysis method uses multiple linear regression test. Furthermore, this study also uses independent sample T test to analyze differences in shopping orientation and online shopping for male and female students. In shopping orientation, use shopping enjoyment indicators, fashion / conscious, price conscious, shopping confidence, time conscious, in-home shopping tendency, brand/store loyalty. The results showed that partially, shopping orientation had a significant effect on online shopping but there was no gender influence on online shopping. And simultaneously shows that shopping orientation and gender have a significant effect on online shopping. The results show that there is no difference between men and women in shopping orientation and online shopping.

 

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Published

2019-03-31

How to Cite

Khusaini, K., Cahya Ramdani, H., & Ambarumanti, R. (2019). The Influence of Shopping and Gender Differences on Online Shopping. Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB), 7(1), 22–30. https://doi.org/10.21009/JPEB.007.1.3

Issue

Vol. 7 No. 1 (2019): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)

Section

Articles

License

Articles in Jurnal Pendidikan Ekonomi & Bisnis are Open Access articles published under the Creative Commons CC BY-NC-SA License  This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited. Any derivative of the original must be distributed under the same license as the original.