Kurnianto, Mickhael, Faculty of Economics and Business, Universitas Negeri Malang, Indonesia, Indonesia

• Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol 11 No 01 (2023): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed) - Articles
  Social Media Marketing and Its Influence on Brand Equity: The Mediating Role of Word of Mouth and E-Word of Mouth
  Abstract  PDF