Triyani, Winny Viola, et al. “UNDERSTANDING ONLINE PURCHASE INTENTION THROUGH ATTRACTIVENESS OF INFLUENCER, BRAND IMAGE, AND PRICE DISCOUNT STRATEGIES”. Jurnal Pendidikan Ekonomi, Perkantoran, Dan Akuntansi, vol. 5, no. 3, Dec. 2024, pp. 734-45, doi:10.21009/jpepa.0503.16.