M. EKA MARSHANDA PRAMESTYAN. THE EFFECT OF CUSTOMER EXPERIENCE AND SERVICE QUALITY ON PURCHASE DECISION OF EVENT & WEDDING ORGANIZER SERVICES (STUDY ON EVENT & WEDDING ORGANIZER SEVEN PRODUCTION). JRMSI - Jurnal Riset Manajemen Sains Indonesia, [S. l.], v. 16, n. 1, p. 98–113, 2025. DOI: 10.21009/JRMSI.016.1.9. Disponível em: https://journal.unj.ac.id/unj/index.php/jrmsi/article/view/53699. Acesso em: 8 jun. 2026.