Rizan, M., Nauli, M. O. and Mukhtar, S. (2017) “THE INFLUENCE OF BRAND IMAGE, PRICE, PRODUCT QUALITY AND PERCEIVE RISK ON PURCHASE DECISION TRANSFORMER PRODUCT PT. SCHNEIDER INDONESIA”, JRMSI - Jurnal Riset Manajemen Sains Indonesia, 8(1), pp. 101–119. doi: 10.21009/JRMSI.008.1.06.