Representation of Leaders in the Media with Critical Discourse Analysis of Dedi Mulyadi's Policy
DOI:
https://doi.org/10.21009.Aksis.090107Keywords:
critical discourse analysis, online media, Dedi Mulyadi , leadership representation, public policyAbstract
This study analyzes the representation of policies and leadership image of West Java Governor Dedi Mulyadi in the news coverage from five national online media: Kompas.com, iNews.id, Tribunjabar.id, Detik.com, and RRI.co.id. The approach used is critical discourse analysis (CDA) based on Norman Fairclough's model, covering three dimensions: microstructural (text), mesostructural (production practices), and macrostructural (social context). The analysis reveals that affirmative diction choices and straightforward sentence structures are key strategies in constructing a positive image of Dedi Mulyadi. At the mesostructural level, all media tend to present information from a single source, namely government officials, without offering critical or opposing perspectives. On the macro level, the coverage reflects the power relations between the media and government institutions, where the media serves as a tool to shape public opinion that supports the narrative of development and single leadership. This study emphasizes the importance of media engagement in providing space for criticism and diverse voices in the reporting of public policies.
References
Choiriyati, S. (2019). Peran Media Massa dalam Membentuk Opini Publik. Journal Universitas Muhammadiyah Lampung, 11(1), 21–27.
Dwi, N., Nasution, P., Naila, N., Siagian, S. F., Dalimunthe, S. F., Indonesia, S., & Medan, U. N. (2025). Analisis Wacana Kritis terhadap Tagline “ Indonesia Gelap ” dalam Berita Detik . com. 4(2), 200–211.
Eriyanto. (2011). Analisis Wacana Pengantar Analisis Teks Media. LKiS.
Fauzi, A. (2013). Konstruksi Realitas Media Massa (Analisis Framing Pemberitaan Korupsi M. Nazaruddin di Harian Republika). 148.
Hamdan. (2019). Wacana dalam Perspektif Norman Fairclough. Jurnal Komodifikasi, Volume 7(1), 17–32.
Hazimah, A., Reviel, D., Aprilia, L., Dea, I. M., & Lubis, M. (2024). Analisis Wacana pada Media Sosial: Studi Kasus Penggunaan Bahasa pada Media Sosial X (Twitter). Jiic: Jurnal Intelek Insan Cendikia, 1(4), 3047–7824.
Munfarida, E. (2014). Analisis Wacana Kritis Dalam Perspektif Norman Fairclough. KOMUNIKA: Jurnal Dakwah dan Komunikasi, 8(1), 1–19. https://doi.org/10.24090/komunika.v8i1.746
Nugraha, D., Naftali, S., Verawati, V., Hakim, M. N., & Musi, S. (2023). Triwikrama: Jurnal Ilmu Sosial. Triwikrama: Jurnal Ilmu Sosial, 01(11), 40–50.
Oktaviani, R., & Chan, S. M. (2023). Development of Short Story Writing with Religious Values through Problem-Based Learning. Aksis : Jurnal Pendidikan Bahasa dan Sastra Indonesia, 7(2), 161–172. https://doi.org/10.21009/aksis.070205
Padilah, A. F. (2020). Analisis Wacana Kritis Norman Fairlough pada Berita Gegara Bandel Study Tour SMAN 6 Depok Berujung. 24–44.
Santi, S. (2012). Frame Analysis : Konstruksi Fakta Dalam Bingkai Berita. Forum Ilmiah, 9(1), 219–232.
Suntoro, S., Rustono, R., & Santoso, W. J. (2022). Representasi Pengusaha Transportasi Terhadap Kebijakan Ppkm Di Media Daring: Perspektif Analisis Wacana Kritis Norman Fairclough. Fon: Jurnal Pendidikan Bahasa dan Sastra Indonesia, 18(1), 56–65. https://doi.org/10.25134/fon.v18i1.4969
Ulfa, M. (2024). Konstruksi Citra Politik pada Media Lokal di Banggai. Societo Communication Journal, 2(1), 58–67.
Utomo, A. M. (2024). Analisis Wacana Kritis Norman Fairclough terhadap Representasi Bahasa Masyarakat dalam Pemberitaan Geng Motor. Dikbastra: Jurnal Pendidikan Bahasa dan Sastra, 7(2), 1–7.
Yusyama, A. Y., & Khoirunnisa, R. (2021). Analisis Wacana Kritis Pada Media Massa Daring (Online) Bantennews.co.id Kolom Hukum Edisi Februari 2021. Jurnal Ilmiah Dikdaya, 11(1), 15. https://doi.org/10.33087/dikdaya.v11i1.183
