Analisis Teori Kultivasi Terhadap Pola Pikir dan Perilaku Mahasiswa Universitas Negeri Jakarta Pengguna Konten 21+ Netflix
DOI:
https://doi.org/10.21009/EIPS.010.1.03Keywords:
Exposure Intensity, Netflix 21+ Content, Mindset, Student BehaviorAbstract
The development of digital streaming services has transformed media consumption patterns, particularly among university students. The ease of accessing a wide variety of content, including 21+ rated content, has the potential to influence how individuals process information, shape their ways of thinking, and behave in their daily lives. This study aims to analyze the intensity of exposure to Netflix 21+ content and its influence on the thinking patterns and behavior of students at Universitas Negeri Jakarta. This research employed a qualitative approach through in-depth interviews with five students who regularly accessed Netflix 21+ content and one key informant from the Center for Psychological Services and Guidance and Counseling (PLPBK) at Universitas Negeri Jakarta. The findings indicate that varying levels of viewing intensity increase students' exposure to the values, norms, and lifestyles portrayed in the media. Such exposure influences how students evaluate, process, analyze, and draw conclusions from information, as well as affecting their social interactions, lifestyles, and responses to prevailing social norms. However, these influences are not absolute, as students continue to filter and interpret the content based on their critical thinking skills, self-control, and adherence to existing social norms.
Abstrak
Perkembangan layanan streaming digital telah mengubah pola konsumsi media, khususnya di kalangan mahasiswa. Kemudahan dalam mengakses berbagai macam konten, termasuk konten berperingkat 21+, berpotensi memengaruhi cara individu memproses informasi, membentuk pola pikir, dan berperilaku dalam kehidupan sehari-hari. Penelitian ini bertujuan untuk menganalisis intensitas paparan konten Netflix 21+ dan pengaruhnya terhadap pola pikir serta perilaku mahasiswa Universitas Negeri Jakarta. Penelitian ini menggunakan pendekatan kualitatif melalui wawancara mendalam dengan lima mahasiswa yang secara rutin mengakses konten Netflix 21+ dan satu informan kunci dari Pusat Layanan Psikologi dan Bimbingan dan Konseling (PLPBK) Universitas Negeri Jakarta. Hasil penelitian menunjukkan bahwa tingkat intensitas menonton yang berbeda meningkatkan paparan mahasiswa terhadap nilai, norma, dan gaya hidup yang ditampilkan dalam media. Paparan tersebut memengaruhi cara mahasiswa mengevaluasi, memproses, menganalisis, dan menarik kesimpulan dari informasi, serta memengaruhi interaksi sosial, gaya hidup, dan respons mereka terhadap norma sosial yang berlaku. Namun, pengaruh tersebut tidak bersifat mutlak, karena mahasiswa tetap menyaring dan menginterpretasikan konten berdasarkan kemampuan berpikir kritis, pengendalian diri, dan kepatuhan terhadap norma sosial yang berlaku.
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