Indonesian Marketplace: Factors in Purchasing Decisions and Impact on Sales
DOI:
https://doi.org/10.21009/ISC-BEAM.011.69Keywords:
Live Streaming Commerce, Influencer Marketing, Discount, Online Customer Reviews, Purchase Decision, SalesAbstract
The current development has made everything switch to digital form, one of which is in business in Indonesia. Currently, many marketplaces have followed the times to be able to survive in the many marketplace competitions that occur in Indonesia. To maintain it, the marketplace needs to identify influences in increasing its sales. This research discusses the influence of live streaming commerce, influencer marketing, discounts, online customer reviews, on purchasing decisions and their impact on sales in the Indonesian marketplace. This research uses quantitative research methods that collect data by distributing questionnaires to marketplace users. Then the data is processed to determine the relationship between one relationship and another. With this research, it is hoped that it can be a consideration for the marketplace in Indonesia for the sustainability of its business.
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Yang, L., Zheng, C., & Hao, C. (2022). Optimal platform sales mode in live streaming commerce supply chains. Electronic Commerce Research, 1-54.
Yulianthini, N. N. (2023). Pengaruh Online Customer Review dan Price Consciousness terhadap Keputusan Pembelian pada Layanan Gofood melalui Aplikasi Gojek dengan Selera sebagai Variabel Mediasi. Bisma: Jurnal Manajemen, 9(2), 136-144.
Adnan, G., & Latief, M. A. (2020). Metode Penelitian Pendidikan: Penelitian Kuantitatif, Penelitian Kualitatif, Penelitian Tindakan Kelas.
Agusti, R., & Aravik, H. (2023). Analisis Penggunaan Marketplace Facebook Terhadap Penjualan Mebel Dalam Bauran Pemasaran Syariah Di Supran Mebel Karang Anyar Palembang. Jurnal Bisnis dan Manajemen (JURBISMAN), 1(2), 383-398.
Alamsyahrir, D., & Ie, M. (2022). Technopreneurial intention: Peran self-efficacy, entrepreneurship education, dan relation support. Jurnal Manajemen Maranatha, 21(2), 135-144.
Arroji, L., & Ruspitasari, W. D. (2022). The Effect Of Social Media Promotion Instagram, Word Of Mouth (WOM), And Online Customer Review On Students' Decisions To Take Tutoring In Brits Indonesia Institutions. International Journal of Science, Technology & Management, 3(5), 1349-1356.
Chopra, A., Avhad, V., & Jaju, A. S. (2021). Influencer marketing: An exploratory study to identify antecedents of consumer behavior of millennial. Business Perspectives and Research, 9(1), 77-91.
Eerde, R. V. (2020). Parasocial relationships and self-congruence in the domain of influencer marketing.
Futane, A. G., & Tech, B. 24. Sampling Technique in Research Methodology. Contemporary Multi-disciplinary Research Trend, 228.
Gunawan, G. (2021). Sistem E-Commerce Untuk Penigkatan Penjualan dan Keuntungan Pada Eva Shop Luwuk. YUME: Journal of Management, 4(3).
Laluyan, G. I., Wibowo, I., & Setiorini, A. (2019). Implementasi Digital Marketing Terhadap Keputusan Pembelian Konsumen JD. id Jakarta. Jurnal Manajemen Bisnis Krisnadwipayana, 7(3), 1-13.
Martínez-López, F. J., Anaya-Sánchez, R., Esteban-Millat, I., Torrez-Meruvia, H., D’Alessandro, S., & Miles, M. (2020). Influencer marketing: brand control, commercial orientation and post credibility. Journal of marketing management, 36(17-18), 1805-1831.
Mehrad, A., & Zangeneh, M. H. T. (2019). Comparison between qualitative and quantitative research approaches: Social sciences. International Journal For Research In Educational Studies, Iran, 5(7), 1-7.
Ming, J., Jianqiu, Z., Bilal, M., Akram, U., & Fan, M. (2021). How social presence influences impulse buying behavior in live streaming commerce? The role of SOR theory. International Journal of Web Information Systems, 17(4), 300-320.
Nasution, J. H., & Nainggolan, B. (2022). Pengaruh kualitas produk, citra merek dan pemasaran digital terhadap keputusan pembelian. Human Capital Development, 9(3), 16-27.
Putra, I. P., Riana, E., Nurmala, R., & Kuswoyo, M. T. (2023). Pengaruh Product Quality, Brand Identity, Pricing Strategy, Dan Promotion Terhadap Purchasing Decision. Jurnal Ekobis: Ekonomi Bisnis & Manajemen, 13(2), 139-154.
Ramadania, R., Ratnawati, R., Juniwati, J., Afifah, N., Heriyadi, H., & Darma, D. C. (2022). Impulse Buying and Hedonic Behaviour: a Mediation Effect of Positive Emotions. Virtual Economics, 5(1), 43-64.
Setiawan, I. K., & Ardani, I. G. A. K. S. (2022). The Role of Positive Emotions to Increase the Effect of Store Atmosphere and Discount on Impulse Buying. European Journal of Business and Management Research, 7(1), 219-223.
Setyarini, L. D. (2023). Pengaruh Promosi, Persepsi Kemudahan, Dan Online Customer Review Terhadap Minat Beli Pada E-Commerce Tiktok Shop (Studi Kasus Pada Mahasantri Ma’had al-Jami’ah UIN Salatiga) (Doctoral dissertation, UIN Raden Mas Said Surakarta).
Soniyah, V., Aziz, M. Z., & Petrossky, R. (2023). Pengaruh Pelayanan Administrasi Sekolah Terhadap Kepuasan Siswa di SMA Negeri 3 Penukal. Jurnal Visionary: Penelitian dan Pengembangan dibidang Administrasi Pendidikan, 11(2), 103-109.
Sultan, M. S., & Dandu, S. (2023). Pengaruh Kepemimpinan, Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja Pegawai pada UPTD PPSLU Mappakasunggu Pare Pare. Sparkling Journal Of Management (SJM), 1(2), 186-198.
Sumarni, S., Dewianawati, D., & Setiawan, E. (2022). Marketplace, Komunikasi Pemasaran, Dan Inovasi Produk Paving Dalam Meningkatkan Kepuasan Customer UD. Rizka Jaya Abadi Mojosari-Mojokerto. PRAGMATIS, 3(1), 21-35.
Tambun, S., & Haryati, A. (2022). Moderasi Sikap Nasionalisme Atas Pengaruh Moral Pajak Terhadap Kesadaran Pajak Dan Kepatuhan Wajib Pajak. KRISNA: Kumpulan Riset Akuntansi, 13(2), 278-289.
Wardana, C. K., Kumalasari, S., & Setyawan, A. A. (2023). Consumer Reactions to Price Discount and Store Atmosphere on Shopping Behavior in Modern Retail Industry. Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce, 2(1), 198-210.
Xu, X., Wu, J. H., & Li, Q. (2020). What drives consumer shopping behavior in live streaming commerce?. Journal of electronic commerce research, 21(3), 144-167.
Yang, L., Zheng, C., & Hao, C. (2022). Optimal platform sales mode in live streaming commerce supply chains. Electronic Commerce Research, 1-54.
Yulianthini, N. N. (2023). Pengaruh Online Customer Review dan Price Consciousness terhadap Keputusan Pembelian pada Layanan Gofood melalui Aplikasi Gojek dengan Selera sebagai Variabel Mediasi. Bisma: Jurnal Manajemen, 9(2), 136-144.
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Published
2024-03-10
How to Cite
Chikita Putri Prameswari, Zahra Hafizha Isaura, & Osly Usman. (2024). Indonesian Marketplace: Factors in Purchasing Decisions and Impact on Sales. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 1(1), 980–994. https://doi.org/10.21009/ISC-BEAM.011.69
