Melampaui Hiburan: Rekonstruksi Pariwisata Event melalui Festival Berbasis Pengetahuan dan Inovasi Kolaboratif

Nabilah Zulfa Maulidya; Deny Satrio Aji

doi:10.21009./joc.13.06

Authors

Nabilah Zulfa Maulidya State University of Surabaya https://orcid.org/0009-0008-6630-3895
Deny Satrio Aji State University of Surabaya https://orcid.org/0009-0008-9462-0003

DOI:

https://doi.org/10.21009./joc.13.06

Keywords:

Event Tourism, Knowledge-Based Festival, Value Co-Creation

Abstract

This study reconstructs event tourism by positioning knowledge-based festivals as a new paradigm that extends beyond entertainment. Using a qualitative case study approach through interviews and literature analysis, the research reveals that traditional entertainment-oriented festivals limit tourists to passive consumers. In contrast, knowledge-based festivals create interactive platforms where diverse stakeholders engage in dialogue, learning, and shared value creation. Through resource integration, dialogic interaction, and outcome institutionalization, festivals transform into dynamic learning ecosystems. This shift requires redefining success metrics beyond economic impact to include social and intellectual outcomes, shifting experience design toward participatory interventions, and transitioning governance to collaborative frameworks. Ultimately, knowledge-based festivals drive collective learning, collaborative innovation, and sustainable destination development.

ABSTRAK

Penelitian ini merekonstruksi pariwisata event dengan menempatkan festival berbasis pengetahuan sebagai paradigma baru yang melampaui orientasi hiburan. Menggunakan pendekatan studi kasus kualitatif melalui wawancara dan analisis literatur, studi ini menunjukkan bahwa festival konvensional membatasi wisatawan sebagai konsumen pasif. Sebaliknya, festival berbasis pengetahuan menciptakan platform interaktif bagi pemangku kepentingan untuk berdialog, belajar, dan menciptakan nilai bersama. Melalui integrasi sumber daya, interaksi dialogis, dan pelembagaan hasil, festival bertransformasi menjadi ekosistem pembelajaran yang dinamis. Perubahan ini menuntut redefinisi metrik keberhasilan dari sekadar dampak ekonomi menjadi dampak sosial dan intelektual, pergeseran desain pengalaman menuju intervensi partisipatif, serta transisi tata kelola ke arah kolaboratif. Pada akhirnya, festival berbasis pengetahuan mendorong pembelajaran kolektif, inovasi kolaboratif, dan pembangunan destinasi berkelanjutan.

References

Akhundova, A. (2024). Role of festivals in stimulating the development of event tourism. Theoretical and Practical Research in Economic Fields, 15(2), 277. https://doi.org/10.14505/tpref.v15.2(30).11

Alos-Simo, L., Verdu-Jover, A. J., & Gomez-Gras, J. M. (2023). How use of knowledge sources influences eco-innovation in the tourism sector through product innovation and/or process innovation. Journal of Sustainable Tourism, 32(5), 1053-1076. https://doi.org/10.1080/09669582.2023.2199349

Aman, E. E., Papp-Váry, Á. F., Kangai, D., & Odunga, S. O. (2024). Building a sustainable future: Challenges, opportunities, and innovative strategies for destination branding in tourism. Administrative Sciences, 14(12), 312. https://doi.org/10.3390/admsci14120312

Bianchi, C., Nasi, G., & Rivenbark, W. C. (2021). Implementing collaborative governance: Models, experiences, and challenges. Public Management Review, 23(11), 1581-1589. https://doi.org/10.1080/14719037.2021.1878777

Blaži, J. (2025). Digital reception of culture: The role of social networks in emotional engagement Generation Z with festivals. MAP Social Sciences, 66-76. https://doi.org/10.53880/2744-2454.2025.6.66

Dang, T. D., & Nguyen, M. T. (2023). Systematic review and research agenda for the tourism and hospitality sector: Co-creation of customer value in the digital age. Future Business Journal, 9(1). https://doi.org/10.1186/s43093-023-00274-5

El Archi, Y., Benbba, B., Nizamatdinova, Z., Issakov, Y., Vargáné, G. I., & Dávid, L. D. (2023). Systematic literature review analysing smart tourism destinations in context of sustainable development: Current applications and future directions. Sustainability, 15(6), 5086. https://doi.org/10.3390/su15065086

Font, X., English, R., Gkritzali, A., & Tian, W. (. (2021). Value Co-creation in sustainable tourism: A service-dominant logic approach. Tourism Management, 82, 104200. https://doi.org/10.1016/j.tourman.2020.104200

Fung, C. P., & Hon, A. H. (2021). The evolution of knowledge sharing community development: A Chinese social practice perspective. Journal of China Tourism Research, 18(4), 847-870. https://doi.org/10.1080/19388160.2021.1972071

Hasanein, A. M., Alhaidar, M. A., Al-Romeedy, B. S., & Ali Seraj, A. H. (2026). Leading innovation in tourism and hospitality: The mediating role of knowledge sharing and organizational agility. Systems, 14(4), 369. https://doi.org/10.3390/systems14040369

Khan, M. R., Khan, H. U., Lim, C. K., Tan, K. L., & Ahmed, M. F. (2021). Sustainable tourism policy, destination management and sustainable tourism development: A moderated-mediation model. Sustainability, 13(21), 12156. https://doi.org/10.3390/su132112156

Kharbanda, A., Sharma, G. D., Roszko-Wójtowicz, E., Singh Parihar, J., & Cichon, D. (2025). Rethinking sustainable tourism through innovation and knowledge: A conceptual framework for policy and practice. Equilibrium. Quarterly Journal of Economics and Economic Policy, 20(4), 1459-1491. https://doi.org/10.24136/eq.4010

Lee, Y. (2022). Gamification and the festival experience: The case of Taiwan. Current Issues in Tourism, 26(8), 1311-1326. https://doi.org/10.1080/13683500.2022.2053074

Lorincz, K., Formadi, K., & Ernszt, I. (2023). Towards a more resilient festival industry: An analysis of the adoption of risk management models for sustainability. Risks, 11(2), 45. https://doi.org/10.3390/risks11020045

Martínez-Martínez, A., Cegarra-Navarro, J., & Garcia-Perez, A. (2023). Sustainability knowledge management and organisational learning in tourism: Current approaches and areas for future development. Knowledge Management, Organisational Learning and Sustainability in Tourism, 1-13. https://doi.org/10.4324/9781032626512-1

Melis, G., McCabe, S., Atzeni, M., & Del Chiappa, G. (2022). Collaboration and learning processes in value Co-creation: A destination perspective. Journal of Travel Research, 62(3), 699-716. https://doi.org/10.1177/00472875211070349

Rausser, G., Strielkowski, W., & Korneeva, E. (2021). Sustainable tourism in the digital age: Institutional and economic implications. Terra Economicus, 19(4), 141-159. https://doi.org/10.18522/2073-6606-2021-19-4-141-159

Richards, G., & Leal Londoño, M. D. (2022). Festival cities and tourism: Challenges and prospects. Journal of Policy Research in Tourism, Leisure and Events, 14(3), 219-228. https://doi.org/10.1080/19407963.2022.2087664

Rivetti, F., & Lucadamo, A. (2022). Cultural festival attendees: A path from motivation to loyalty. Current Issues in Tourism, 26(21), 3499-3515. https://doi.org/10.1080/13683500.2022.2128996

Rossetti, G., & Quinn, B. (2022). The value of the serious leisure perspective in understanding cultural capital embodiment in festival settings. The Sociological Review, 71(3), 526-543. https://doi.org/10.1177/00380261221108589

Rusiawan, W., & Wijayanti, S. (2024). Impact Assestement of cultural events on tourism and creative economy sector. Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan, 8(2), 222-248. https://doi.org/10.34013/jk.v8i2.1738

Sardi, A., Rizzi, A., & Sorano, E. (2025). Economic impact analysis of mega events for sustainable tourism: Insights from the Giro d’Italia and Tour de France. Administrative Sciences, 15(2), 35. https://doi.org/10.3390/admsci15020035

Valderrama, E., & Polanco, J. (2022). Understanding how collaborative governance mediates rural tourism and sustainable territory development: A systematic literature review. Tourism Recreation Research, 49(4), 888-904. https://doi.org/10.1080/02508281.2022.2072653

Van-Dúnem, T., Coelho, A., & Bairrada, C. M. (2023). Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: The case of Portuguese music festivals. International Journal of Event and Festival Management, 14(3), 277-293. https://doi.org/10.1108/ijefm-10-2022-0084

Yen, H. (2022). How the experience designs of sustainable festive events affect cultural emotion, travel motivation, and behavioral intention. Sustainability, 14(19), 11807. https://doi.org/10.3390/su141911807