STRATEGIC ALLIANCE AND STRATEGIC PLANNING EFFECT TO COMPANY PERFORMANCE IN CREATING COMPETITIVE ADVANTAGE (STUDY CASE AT INDOFOOD CBP SUKSES MAKMUR COMPANY - FOOD SEASONING DIVISION )

Abstract

This research head for analyze the effect of inter variable to answered set problems how is strategic alliance and strategic planning to improve company performance for create competitive advantage. This research gives theoritic and managerial implication concern pace which have to take by PT. Indofood CBP Sukses Makmur Food Seasoning Division to improve their company performance for create competitive advantage which got from product strategic alliance and strategic planning. Population in this research is manager, supervisor, and coordinator staff at PT Indofood CBP Sukses Makmur Food Seasoning Division. And Sample of this research is seventy three peoples. Answer data from respondent afterwards it’s analyzed with research model which developed from theoritical frame using path analysis. From the result of data analyze five hypothesis are  accepted. Strategic alliance proven has an positively and significant effect for company performance, strategic planning have an positive and significant effect for company performance, company performance have an positive and significant effect for competitive advantage, strategic alliance proven has an positively and significant effect for competitive advantage, and strategic planning have an positive and significant effect for competitive advantage.

Keywords:  Strategic Alliance, Strategic Planning, Company Performance and Competitive Advantage