THE EFFECT OF USEFULNESS, EASE OF USE, AND ENJOYMENT TOWARDS ATTITUDE AND INTENTION TO USE E-READER: STUDY ON JAKARTA STATE UNIVERSITY’S STUDENTS
DOI:
https://doi.org/10.21009/JRMSI.007.2.09Keywords:
perceived usefulness, perceived ease of use, perceived enjoyment, attitude, intention.Abstract
The purpose of this research is to understand the effect of usefulness, ease of use, and enjoyment towards attitude and intention to use electronic book reader (e-reader). The conceptual model refers to Technology Acceptance Model theory. The research uses single cross-sectional descriptive research design to test the relationship among variables. Data is gathered with self-administered questionnaire survey method with Jakarta State University;s students as respondents. Hypotheses are tested with Structural Equation Model (SEM). The result shows that attitude still holds important role in forming intention, enjoyment comes as the strongest determinant for attitude and intention which emphasizes the hedonic value of e-reader, usefulness indirectly affects intention through attitude, and ease of use only affects usefulness and enjoyment but not attitude.
Keywords: perceived usefulness, perceived ease of use, perceived enjoyment, attitude, intention.
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Published
2016-09-30
How to Cite
Rahmi, R. (2016). THE EFFECT OF USEFULNESS, EASE OF USE, AND ENJOYMENT TOWARDS ATTITUDE AND INTENTION TO USE E-READER: STUDY ON JAKARTA STATE UNIVERSITY’S STUDENTS. JRMSI - Jurnal Riset Manajemen Sains Indonesia, 7(2), 363–386. https://doi.org/10.21009/JRMSI.007.2.09
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Articles in Jurnal Riset Manajemen Sains Indonesia are Open Access articles published under the Creative Commons CC BY-NC-SA License. This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited. Any derivative of the original must be distributed under the same license as the original.
