The Influence of Facilities and Promotions on the Decision to Stay at Grand Baliem Hotel Wamena Papua
DOI:
https://doi.org/10.21009/melancong115Keywords:
Hotel Management, Facility, Promotion, Decision to Stay, Hospitality, TourismAbstract
This study focuses on the Grand Baliem Hotel Wamena, inaugurated in 2019, which despite its strategic location and extensive facilities, has recorded an occupancy rate of less than 50% during certain periods in 2022. This discrepancy suggests potential gaps in customer awareness of the hotel’s offerings. Therefore, this research aims to examine the impact of facilities and promotions on customer decisions to stay at Grand Baliem Hotel Wamena. Utilizing a quantitative survey method with a sample of 55 respondents, the study employs multiple linear regression analysis to assess the significance of these factors. The findings reveal that facilities significantly influence guest decisions, whereas promotions do not have a significant impact. This suggests that management should prioritize the quality of facilities to enhance guest satisfaction and encourage repeat visits. The study underscores the importance of facility quality over promotional efforts in determining guest decisions at Grand Baliem Hotel Wamena, offering valuable insights for hotel management in optimizing their strategies for sustained business growth.
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