Assessing the Influence of Authenticity of Heritage Attractions on Tourist Motivation in Tjong A Fie Mansion, Medan, Indonesia
DOI:
https://doi.org/10.21009/melancong.111.04Keywords:
Authenticity of Tourism Attraction, Tourist Motivation, Cultural Tourism, Heritage TourismAbstract
The purpose of this study was to determine the attraction’s authenticity in Tjong A Fie Mansion, tourist’s motivation to visit, and to find out the relationship between authenticity of the attraction to the motivation of tourist visits in Tjong A Fie Mansion. This study used a descriptive method with a quantitative approach using simple linear regression analysis . Data collection was carried out by distributing questionnaires to 103 respondents online with the target tourist respondents who had visited Tjong A Fie Mansion within a maximum period of 2 years after the time the study was conducted. Based on the results of the study, it was found that the authenticity of tourist attraction has a positive effect on tourist motivation of 56.9%. The implication of this research is that the authenticity of the attraction is a vital element for a tourist attraction such as museum. Therefore, efforts to present authenticity are deemed very important. The better the presentation and proof of the authenticity of the attraction, the greater the motivation of tourists to visit and see the attraction.
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