Kereta Api Indonesia Wisata Priority (KAI Wisata Priority) Type Service Strategy Based on CHSE Guide
DOI:
https://doi.org/10.21009/melancong.091.02Keywords:
Service Strategy, CHSE, Kereta Api Wisata Indonesia, Covid-19Abstract
Kereta Api Indonesia Wisata Priority (KAI Wisata Priority) certainly has a strategy in dealing with the Covid-19 pandemic situation, especially Kereta Api Indonesia Wisata Priority (KAI Wisata Priority) type as the most widely used type by the community, by providing services that prioritize passenger safety and comfort. The presence of CHSE (Cleanliness, Health, Safety, Environment Sustainability) as a guideline in carrying out services in the midst of the Covid-19 pandemic can provide an increase in service quality and trust from the public in carrying out activities at service places. This study uses qualitative methods, data collection in this study was carried out using observations, interviews, and library studies. Based on this research shows that PT. Kereta Api Indonesia Wisata has established a service strategy based on the theory of service dimensions and CHSE guidelines.
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