The Role Of Client Service In Events Handling At Splash Idea Event Organizer
DOI:
https://doi.org/10.21009/melancong.121.01Keywords:
Event Organizer, Event Handling, Client Service, Client LoyaltyAbstract
The tourism industry in Indonesia is supported by the MICE (Meetings, Incentives, Conferences, Exhibitions) service sector. With the increasing MICE industry, event organizers are also developing, providing services professionally, offering business opportunities, and client service becoming an important part of the event organizer. This research aims to analyze the role of client service in handling events at Splash Idea Event Organizer, using a descriptive qualitative approach. It was found that the handling of events at Splash Idea Event Organizer consists of three stages: pre-event, during event, and post-event. During these stages, client service is tasked with being the liaison between the client and the team, responsible for ensuring client satisfaction, handling complaints, and building long-term relationships. Client service plays a significant role in strengthening the reputation of Splash Idea Event Organizer.
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