The Potential Analysis of Ciasihan Tourism Village as A Sustainable Educational Tourism Destination
DOI:
https://doi.org/10.21009/melancong.121.03Keywords:
Educational Tourism, Ciasihan Village, Sustainable tourism, Agrotourism Indonesia, Village tourism development, Community-based tourismAbstract
Ciasihan Village, located at the foot of Mount Salak in West Java, holds great potential as a sustainable educational tourism destination. Surrounded by natural landscapes and rich cultural traditions, the village offers various learning-based attractions such as farming, animal husbandry, bamboo handicrafts, and traditional Sundanese music. This study explores the strengths, weaknesses, opportunities, and threats (SWOT) of developing educational tourism in the village. Using a qualitative descriptive approach, data were collected through field observations and interviews with local stakeholders. The findings highlight that although Ciasihan has strong natural and cultural assets, the lack of community awareness and infrastructure remains a key challenge. Through community empowerment, the creation of tourism packages, and innovation in local products, Ciasihan can position itself as a unique learning destination for schools and nature-based travelers. Strategic development supported by local participation is essential to ensure long-term sustainability.
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