The Potential And Challenges Of Agritourism Development In Coffee Plantations
Study Case Of Ciasihan Tourism Village
DOI:
https://doi.org/10.21009/melancong.121.04Keywords:
Tourism Village, Tourism, Coffee farms, AgritourismAbstract
Using Ciasihan Tourism Village as a case study, this study investigates the opportunities and difficulties of growing agritourism on coffee plantations. Data was gathered through in-depth interviews using qualitative methodologies. The findings showed that Ciasihan's coffee farms have a lot of potential because of their high-quality coffee, self-management, natural beauty, and production of wild civet coffee. Significant obstacles, however, include problems with land legality, restricted fertilizer availability, poor garden care, and little government assistance for tourism. It is anticipated that this study will offer tactical suggestions for growing Ciasihan's sustainable coffee agritourism industry.
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