The Influence of Tourism Product Components on Domestic Tourist Satisfaction when Visiting Tebing Breksi
DOI:
https://doi.org/10.21009/melancong.8.1.1Keywords:
tourist satisfaction, tourist expectation, tourism product, tebing breksi, domestic tourismAbstract
This study is aims to analyze the influence of tourism product components on domestic tourists' satisfaction and expectations when visiting Tebing Breksi. The method used in this study is quantitative with a survey approach, where data is collected through questionnaires from tourists who have visited the destination. The analysis was carried out using statistical methods to measure the relationship between tourism product elements, such as attractions, facilities, accessibility, and other supporting factors to the level of tourist satisfaction and expectations. The results of the study indicate that tourism product components have a significant influence on tourist satisfaction, with tourist attractions being the most dominant factor. In addition, there was a gap between the expectations and reality of tourist experiences, especially in terms of facilities and services. These findings provide implications for destination managers to improve the quality of tourism products in order to meet tourist expectations and increase their satisfaction.
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