Pengembangan Program Kelas Wisata Tari Untuk Publikasi Wisata Edukasi di Desa Cisaat, Kecamatan Ciater, Kabupaten Subang, Jawa Barat

Abstract

Cisaat Village, Ciater District, Subang Regency, West Java has power potential attraction of natural, industrial, social, cultural, and creative industries. Local industry developed include agribusiness, pineapple and strawberry garden agrotourism, pineapple processing and mushroom cultivation, as well as dairy cow milk processing. Potency what is no less interesting is art and culture. Gembyung, Sisingaan and dance Jaipong is a unique art in the village of Cisaat. The observation results show physical form, management of tourist objects, management of cultural arts in Cisaat yet branding is carried out, so that its attractiveness for tourists is less obvious. Branding is very closely related to publicity and marketing. In relation under these conditions, the purpose of this community service activity is to develop a dance package program and its publications to increase visits tourists to Cisaat Village, as well as optimizing educational tours. Method used is a dance package program development training for studio leaders and dance instructor at the Surya Medal Putri Kencana Dance Studio in Cilimus village, Cisaat village. The results of this service activity are short packages to learn dance for 15 minutes, 4 hours dance learning package, 1 day dance learning package, package learn dance 3 days, package learn dance 1 week addressed to tourists and published through brochures, Youtube and social media Instagram and Tik Tok. The results of this community service are useful for increasing knowledge about the publication and marketing of art, instilling an attitude of love and pride towards own culture, and bring in income for the people in Cisaat