Strategi Fundraising SOS Children’s Villages di Masa Pandemi Covid-19 (Studi Deskriptif pada SOS Children’s Villages Indonesia)

Abstract

Abstract

The research aims: (1) know the funding sistem of SOS Children’s Villages during the COVID-19 pandemi, (2) know the strategy of Fundraising SOS Children’s Village sduring the COVID-19 pandemi. This research was conducted at the Financial Headquarters of the SOS Children’s Villages Fund Development and Communications office. The research method used is descriptive. Data collection techniques through interviews, observation, documentation, and literature study. The results of this study indicate that: (1) SOS Children’s Villages has a funding sistem that complies with the national standards of the Child Welfare Institution as regulated in the Minister of Social Affairs Regulation No. 30 of 2011. The SOS Children’s Villages funding sistem is the foundation for the institution to develop. The goal is to be able to obtain fresh funding sources that support the wheel of life in financial management in an organization in order to survive during the Covid-19 Pandemi. (2) The SOS Children’s Villages Fundraising Strategy changed due to adaptation to government policies during the Covid-19 Pandemi. The Fundraising strategy that was implemented was further developed with new innovations. The implementation of Fundraising carried out by SOS Children’s Villages during the Covid-19 Pandemi has become a new challenge for the SOS Children’s Villages institution.

Keywords: Fundraising, LKSA, Covid-19

Abstrak

Penelitian ini bertujuan: (1) Mengetahui sistem pendanaan SOS Children’s Villages Indonesia masa pandemi COVID-19, (2) Mengetahui strategi Fundraising SOS Children’s Villages Indonesia masa pandemi COVID-19. Penelitian ini dilakukan di Kantor pusat keuangan Fund Development and Communication SOS Children’s Villages. Hasil penelitian ini menunjukan bahwa: (1) SOS Children’s Villages memiliki sistem pendanaan yang sesuai dengan standar nasional Lembaga Kesejahteraan Sosial Anak (LKSA) yang diatur dalam Permensos No. 30 Tahun 2011. Sistem pendanaan SOS Children’s Villages menjadi dasar lembaga untuk berkembang. Tujuannya untuk dapat memperoleh sumber pendanaan segar yang mendukung roda kehidupan dalam pengelolaan keuangan pada sebuah organisasi agar tetap bertahan di masa Pandemi covid-19. (2) Strategi Fundraising SOS Children’s Villages yang berubah dikarenakan adaptasi dengan kebijakan pemerintah di masa Pandemi covid-19. Strategi Fundraising yang diterapkan-pun dikembangkan lagi dengan inovasi – inovasi baru. Penerapan Fundraising yang dilakukan SOS Children’s Villages  Indonesia masa Pandemi covid-19 menjadi tantangan baru bagi lembaga SOS Children’s Villages.

Kata kunci: Fundraising, Lembaga Kesejahteraan Sosial Anak (LKSA), Covid-19