The Feminine Image of Sundanese Women in Mojang Priangan Lyrics through Fairclough's Critical Discourse Analysis

Abstrak

In songs, whether they are from popular or traditional genres, there is often a gender stereotype that reduces women's identities to physical attributes and domestic roles. "Mojang Priangan", as an expression of local culture from the Sundanese region, is a relevant subject of study in understanding how women are represented in songs. This study aims to examine the representation of Sundanese women in the lyrics of "Mojang Priangan" songs through a critical feminist approach. The music, composed by Iyar Wiyarsih, was selected for its high historical and cultural significance in representing the identity of Sundanese women. A descriptive, qualitative method was employed in this study, utilizing Norman Fairclough's critical discourse analysis model, which encompasses text analysis, discursive practices, and social practices. The primary instrument in this study was the researcher herself, who actively interpreted the data contextually and reflectively. Data were collected through literature review and documentation of song lyrics and relevant scientific references. The results of this study show that the lyrics of "Mojang Priangan" songs describe women who have physical and personality advantages as the feminine image of Sundanese culture. In Sundanese society, Sundanese women are always positioned in the role of guardians of values, symbols of family honor, and representatives of morality. Although the lyrics have undergone several changes, the main values are still maintained. The lyrics do not exploit women as sensual visual objects. However, they show their values and roles in maintaining dignity in a social context.