The Influence of Perceived Value, Perceived Usefulness, and Perceived Price on Purchasing Decisions and Its Impact on Customer Satisfaction among Generation Z
Keywords:
Perceived value, perceived usefulness, perceived price, purchase decision, customer satisfaction, BumbleAbstract
This study was conducted to determine the effect of perceived value, perceived usefulness, and perceived price on purchasing decisions and their impact on customer satisfaction among generation Z with a study on the premium dating app Bumble. This research employs a quantitative approach using an online survey distributed via a questionnaire. The study focuses on Generation Z residents of Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi). The sampling method applied is purposive sampling, with a final sample of 216 respondents. Structural Equation Modeling (SEM) using SmartPLS software is used for data analysis, and it validates the reliability and validity of all measurement indicators. Furthermore, the variables of perceived utility, perceived price, and perceived value all significantly affect consumer satisfaction. Next, the variables measuring perceived utility and worth have little effect on judgments about what to buy, while the variable measuring perceived price has a big influence. Ultimately, the decision to purchase significantly affects customer satisfaction. However, the variables related to perceived value and perceived usefulness do not notably influence customer satisfaction through purchasing decisions, while the perceived price variable does have a significant impact.
References
Apriliani, T., & Aqmala, D. (2021). Jurnal Akuntansi, Ekonomi, dan Manajemen Bisnis. Maret, 1(1), 66–75.
Ardiansyah, M. F. (2023). Pengaruh Harga, Perceived Value, Promosi, dan Religiositas terhadap Keputusan Pembelian Jasa Biro Perjalanan Umrah dengan Celebrity Endorser sebagai Variabel Intervening.
Aslamatur, R. (2023). Jumlah Pengguna Dating Apps Menunjukkan Tren Kenaikan.
Baharudin, D., Armansyah, A., & Soebiantoro, U. (2023). International Journal of Social Science and Education Research Studies The Effect of Price Perception, Product Variations, and Brand Ambassador on Purchase Decisions of Aice Products in Gresik Regency. https://doi.org/10.55677/ijssers/V03I9Y2023-09
Budiansari, A., & Sujana, S. (2021). Pengaruh Persepsi Kualitas Pelayanan dan Persepsi Nilai Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pelanggan Maskapai Penerbangan. Jurnal Ilmiah Pariwisata Kesatuan, 2(1), 21–32. https://doi.org/10.37641/jipkes.v2i1.583
Dewi, R. K., & Salam, A. (2023). Pengaruh Personal Selling, Digital Marketing dan Perceived Value terhadap Kepuasan Pelanggan pada Pengguna Aplikasi Mobile Banking.
Djan, I., & Rubbiah Adawiyyah, S. (2020). The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. International Journal of Business and Economics Research, 9(4), 269. https://doi.org/10.11648/j.ijber.20200904.23
Fahlevi, P., Octaviani, A., & Dewi, P. (2019). Analisis Aplikasi Ijateng dengan Menggunakan Teori Technology Acceptance Model (TAM).
Gondokusumo, M., Yuli, D., & Dewi, K. (2023). Pengaruh Hotel Image, Service Quality, dan Perceived Value terhadap Customer Satisfaction Hotel Bintang 5 di Surabaya pada Masa Pandemi Covid-19. Performa : Jurnal Manajemen Dan Start-Up Bisnis, 8(1), 2023.
Gunawan, F. (2019). Analisa Pengaruh Perceived Ease of Use, Perceived Usefulness terhadap Sikap Konsumen dan Dampaknya terhadap Keputusan Berbelanja Online. http://digilib.mercubuana.ac.id/
Haudi, Santamoko, R., Rachman, A., Surono, Y., Mappedeceng, R., Musnaini, & Wijoyo, H. (2022). The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market. International Journal of Data and Network Science, 6(1), 67–72. https://doi.org/10.5267/J.IJDNS.2021.10.003
Hermawan, Y., Maylani, D., & Mulyana, M. (2021). Pengaruh Kualitas Produk, Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Produk Smartphone Samsung di Bogor. Jurnal Ilmiah Manajemen Kesatuan, 9(3), 641–652. https://doi.org/10.37641/jimkes.v9i3.1256
Indriati, A., & Fitriana, N. (2022). Pengaruh Kualitas Layanan, Persepsi Nilai dan Customer Experience terhadap Kepuasan Pelanggan RM. Sate Klathak. https://bit.ly/3BGBJGC,
Janna, N. M. (2021). Konsep Uji Validitas da Reliabilitas.
John Wibowo, S., Ramadhan, T., Bisnis, F., & Teknologi dan Bisnis Kalbis Jalan Pulomas Selatan Kav, I. (2022). Pengaruh Perceived Usefulness dan Perceived Ease Of Use Terhadap Keputusan Pembelian Menggunakan Go-Pay (Vol. 8, Issue 4). www.bekraf.go.id
Melawati, R., & Wijaksana, T. I. (2020). Pengaruh Fungsi Website, Persepsi Kegunaan, dan Persepsi Manfaat terhadap Kepuasan Pelanggan Bukalapak.
Mohajan, H. (2020). Munich Personal Repec Archive Quantitative Research: A Successful Investigation in Natural and Social Sciences.
Muhamad, N. (2024). Aplikasi Kencan Online Terpopuler di Indonesia menurut Populix (Januari 2024).
Naufal Mubarak, & Sri Murtiasih. (2022). Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Kepuasan Konsumen Smartphone Iphone Melalui Keputusan Pembelian Sebagai Variabel Intervening. ARBITRASE: Journal of Economics and Accounting, 3(2), 429–439. https://doi.org/10.47065/arbitrase.v3i2.544
Ningtias, I. S. (2022). Faktor yang Mempengaruhi Penurunan Angka Pernikahan di Indonesia.
Novalina, A. A. (2022). Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Kepuasan Pelanggan melalui Keputusan Pembelian menggunakan Spay Later di Aplikasi Shopee.
Nuryani, F. T., Nurkesuma, N., & Hadibrata, B. (2022). Korelasi Keputusan Pembelian: Kualitas Produk, Persepsi Harga dan Promosi (Literature Review Manajemen Pemasaran). 3(4). https://doi.org/10.31933/jemsi.v3i4
Octoviani, A., & Andella, M. (2024). Jurnal Ekonomi Bisnis Manajemen Prima Volume V, Nomor II. https://www.kompasiana.com,
Paludi, S., & Nurchorimah, S. (2021). Pengaruh kualitas produk dan citra merek terhadap kepuasan pelanggan melalui keputusan pembelian sebagai intervening. https://doi.org/10.24036/jkmb.11270300
Prianggoro, N. F., & Sitio, A. (2019). Effect of Service Quality and Promotion on Purchase Decisions and Their Implications on Customer Satisfaction. International Journal of Engineering Technologies and Management Research, 6(6), 51–62. https://doi.org/10.5281/zenodo.3251747
Rafida, V., & Stifani. (2023). Pengaruh Penggunaan Paylater terhadap Kepuasan Pelanggan melalui Keputusan Pembelian di Aplikasi Shopee. Jurnal Pendidikan Tata Niaga (JPTN), 11.
Ramadhani, S. A. (2023). Pengaruh E-Service Quality, Perceived Usefulness, Dan Perceived Ease Of Use Terhadap Kepuasan Pelanggan Pada E-Commerce Shopee.
Ramdhani, B., & MH Nainggolan, B. (2022). Pengaruh Citra Merek Dan Persepsi Harga Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Di Richeese Factory Kemang Jakarta Selatan. Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(3), 321–340. https://doi.org/10.54443/sinomika.v1i3.272
Rohanah, A. (2022). Pengaruh Perceived Value Terhadap Loyalitas Pelanggan Dengan Kepuasan Sebagai Variabel Intervening Dalam Perspektif Ekonomi Islam.
Sahid, H. H. (2023). It’s A Match: Strategi Pengurangan Ketidakpastian oleh Pengguna Perempuan di Aplikasi Kencan Online Bumble. Perspektif, 12(4), 1336–1343. https://doi.org/10.31289/perspektif.v12i4.9873
Sari, L. N. (2023). Pengaruh Nilai Belanja Utilitarian dan Nilai Belanja Hedonis terhadap Keputusan Pembelian Makanan dengan Kepuasan Pelanggan sebagai Variabel Mediasi Perspektif Etika Bisnis Islam.
Selsabila, L., & Lestari, R. (2022). Pengaruh Penerapan Manajemen Risiko dan Penerapan Good Corporate Governance dalam Perspektif Islam terhadap Kinerja Perusahaan. Bandung Conference Series: Accountancy, 2(1). https://doi.org/10.29313/bcsa.v2i1.463
Setiani Prastiwi, E., Rizal Rivai, A., & Stikubank, U. (2022). Pengaruh Kualitas Produk, Citra Merek, dan Persepsi Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan. SEIKO : Journal of Management & Business, 5(1), 2022–2244. https://doi.org/10.37531/sejaman.v5i1.1556
Surya, A. P., & Kurniawan, A. (2021). The Effect of Product Quality and Perceived Price on Customer Satisfaction and Loyalty: Study on Halal Cosmetic Products in Indonesia. International Journal of Economics, Business and Management Research, 5(04), 2021. www.ijebmr.com
Suryani, D., Al, S., Fakultas, S., Dan Ilmu, E., Uin, S., & Riau, S. (2021). Pengaruh Perceived Ease of Use, Perceived Usefulness dan Trust terhadap Kepuasan Pelanggan Gojek (Vol. 1, Issue 2021). https://journal.irpi.or.id/index.php/ijbem
Syaputra, D. Y. (2019). Analisis E-Wom, Perceived Value dan Perceived Quality terhadap Kepercayaan dan Dampaknya kepada Keputusan Pembelian Produk Fashion di Situs Online Shop Indonesia (Pendekatan Structural Equation Modeling).
Tantila, N. M. (2024). Pengaruh Kualitas Pelayanan dan Perceived Value terhadap Kepuasan Pelanggan pada Jasa Emi Penjahit, Kelurahan Bandar Jaya.
Ummat, R., & Hayuningtias, K. A. (2022). Pengaruh Kualitas Produk, Brand Ambassador dan Persepsi Harga terhadap Keputusan Pembelian Nature Republic.
Wijayanti, T. W., Alfiani, A., Ayunda, P., Istiqomah, D., & Widodasih, R. R. W. K. (2024). Pengaruh Citra Merek Dan Persepsi Harga Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sepatu Nike Di Tengah Kontroversi Israel: (Studi Pada Konsumen Di Kota Bekasi). 10(1), 606–618. https://doi.org/10.35870/jemsi.v10i1.2191
Wilson, N., Keni, K., Henriette, P., & Tan, P. (2021). The Role of Perceived Usefulness and Perceived Ease-of-Use Toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China. Gadjah Mada International Journal of Business, 23(3), 262–294. http://journal.ugm.ac.id/gamaijb
Yamin, S. (2023). Olah Data Statistik: SmartPLS 3, SmartPLS 4, AMOS, STATA.
Zaufariyanto, A. M., Soeliha, S., & Praja, Y. (2023). Pengaruh Perceived Value dan Kualitas Pelayanan terhadap Keputusan Pembelian melalui Kepuasan Konsumen pada Toko Jakarta Cloth Situbondo.
Ardiansyah, M. F. (2023). Pengaruh Harga, Perceived Value, Promosi, dan Religiositas terhadap Keputusan Pembelian Jasa Biro Perjalanan Umrah dengan Celebrity Endorser sebagai Variabel Intervening.
Aslamatur, R. (2023). Jumlah Pengguna Dating Apps Menunjukkan Tren Kenaikan.
Baharudin, D., Armansyah, A., & Soebiantoro, U. (2023). International Journal of Social Science and Education Research Studies The Effect of Price Perception, Product Variations, and Brand Ambassador on Purchase Decisions of Aice Products in Gresik Regency. https://doi.org/10.55677/ijssers/V03I9Y2023-09
Budiansari, A., & Sujana, S. (2021). Pengaruh Persepsi Kualitas Pelayanan dan Persepsi Nilai Terhadap Kepuasan Serta Dampaknya Pada Loyalitas Pelanggan Maskapai Penerbangan. Jurnal Ilmiah Pariwisata Kesatuan, 2(1), 21–32. https://doi.org/10.37641/jipkes.v2i1.583
Dewi, R. K., & Salam, A. (2023). Pengaruh Personal Selling, Digital Marketing dan Perceived Value terhadap Kepuasan Pelanggan pada Pengguna Aplikasi Mobile Banking.
Djan, I., & Rubbiah Adawiyyah, S. (2020). The Effect of Convenience and Trust to Purchase Decision and Its Impact to Customer Satisfaction. International Journal of Business and Economics Research, 9(4), 269. https://doi.org/10.11648/j.ijber.20200904.23
Fahlevi, P., Octaviani, A., & Dewi, P. (2019). Analisis Aplikasi Ijateng dengan Menggunakan Teori Technology Acceptance Model (TAM).
Gondokusumo, M., Yuli, D., & Dewi, K. (2023). Pengaruh Hotel Image, Service Quality, dan Perceived Value terhadap Customer Satisfaction Hotel Bintang 5 di Surabaya pada Masa Pandemi Covid-19. Performa : Jurnal Manajemen Dan Start-Up Bisnis, 8(1), 2023.
Gunawan, F. (2019). Analisa Pengaruh Perceived Ease of Use, Perceived Usefulness terhadap Sikap Konsumen dan Dampaknya terhadap Keputusan Berbelanja Online. http://digilib.mercubuana.ac.id/
Haudi, Santamoko, R., Rachman, A., Surono, Y., Mappedeceng, R., Musnaini, & Wijoyo, H. (2022). The effects of social media marketing, store environment, sales promotion and perceived value on consumer purchase decisions in small market. International Journal of Data and Network Science, 6(1), 67–72. https://doi.org/10.5267/J.IJDNS.2021.10.003
Hermawan, Y., Maylani, D., & Mulyana, M. (2021). Pengaruh Kualitas Produk, Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Produk Smartphone Samsung di Bogor. Jurnal Ilmiah Manajemen Kesatuan, 9(3), 641–652. https://doi.org/10.37641/jimkes.v9i3.1256
Indriati, A., & Fitriana, N. (2022). Pengaruh Kualitas Layanan, Persepsi Nilai dan Customer Experience terhadap Kepuasan Pelanggan RM. Sate Klathak. https://bit.ly/3BGBJGC,
Janna, N. M. (2021). Konsep Uji Validitas da Reliabilitas.
John Wibowo, S., Ramadhan, T., Bisnis, F., & Teknologi dan Bisnis Kalbis Jalan Pulomas Selatan Kav, I. (2022). Pengaruh Perceived Usefulness dan Perceived Ease Of Use Terhadap Keputusan Pembelian Menggunakan Go-Pay (Vol. 8, Issue 4). www.bekraf.go.id
Melawati, R., & Wijaksana, T. I. (2020). Pengaruh Fungsi Website, Persepsi Kegunaan, dan Persepsi Manfaat terhadap Kepuasan Pelanggan Bukalapak.
Mohajan, H. (2020). Munich Personal Repec Archive Quantitative Research: A Successful Investigation in Natural and Social Sciences.
Muhamad, N. (2024). Aplikasi Kencan Online Terpopuler di Indonesia menurut Populix (Januari 2024).
Naufal Mubarak, & Sri Murtiasih. (2022). Pengaruh Kualitas Produk, Citra Merek, Dan Persepsi Harga Terhadap Kepuasan Konsumen Smartphone Iphone Melalui Keputusan Pembelian Sebagai Variabel Intervening. ARBITRASE: Journal of Economics and Accounting, 3(2), 429–439. https://doi.org/10.47065/arbitrase.v3i2.544
Ningtias, I. S. (2022). Faktor yang Mempengaruhi Penurunan Angka Pernikahan di Indonesia.
Novalina, A. A. (2022). Pengaruh Perceived Usefulness dan Perceived Ease of Use terhadap Kepuasan Pelanggan melalui Keputusan Pembelian menggunakan Spay Later di Aplikasi Shopee.
Nuryani, F. T., Nurkesuma, N., & Hadibrata, B. (2022). Korelasi Keputusan Pembelian: Kualitas Produk, Persepsi Harga dan Promosi (Literature Review Manajemen Pemasaran). 3(4). https://doi.org/10.31933/jemsi.v3i4
Octoviani, A., & Andella, M. (2024). Jurnal Ekonomi Bisnis Manajemen Prima Volume V, Nomor II. https://www.kompasiana.com,
Paludi, S., & Nurchorimah, S. (2021). Pengaruh kualitas produk dan citra merek terhadap kepuasan pelanggan melalui keputusan pembelian sebagai intervening. https://doi.org/10.24036/jkmb.11270300
Prianggoro, N. F., & Sitio, A. (2019). Effect of Service Quality and Promotion on Purchase Decisions and Their Implications on Customer Satisfaction. International Journal of Engineering Technologies and Management Research, 6(6), 51–62. https://doi.org/10.5281/zenodo.3251747
Rafida, V., & Stifani. (2023). Pengaruh Penggunaan Paylater terhadap Kepuasan Pelanggan melalui Keputusan Pembelian di Aplikasi Shopee. Jurnal Pendidikan Tata Niaga (JPTN), 11.
Ramadhani, S. A. (2023). Pengaruh E-Service Quality, Perceived Usefulness, Dan Perceived Ease Of Use Terhadap Kepuasan Pelanggan Pada E-Commerce Shopee.
Ramdhani, B., & MH Nainggolan, B. (2022). Pengaruh Citra Merek Dan Persepsi Harga Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Di Richeese Factory Kemang Jakarta Selatan. Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi Dan Akuntansi, 1(3), 321–340. https://doi.org/10.54443/sinomika.v1i3.272
Rohanah, A. (2022). Pengaruh Perceived Value Terhadap Loyalitas Pelanggan Dengan Kepuasan Sebagai Variabel Intervening Dalam Perspektif Ekonomi Islam.
Sahid, H. H. (2023). It’s A Match: Strategi Pengurangan Ketidakpastian oleh Pengguna Perempuan di Aplikasi Kencan Online Bumble. Perspektif, 12(4), 1336–1343. https://doi.org/10.31289/perspektif.v12i4.9873
Sari, L. N. (2023). Pengaruh Nilai Belanja Utilitarian dan Nilai Belanja Hedonis terhadap Keputusan Pembelian Makanan dengan Kepuasan Pelanggan sebagai Variabel Mediasi Perspektif Etika Bisnis Islam.
Selsabila, L., & Lestari, R. (2022). Pengaruh Penerapan Manajemen Risiko dan Penerapan Good Corporate Governance dalam Perspektif Islam terhadap Kinerja Perusahaan. Bandung Conference Series: Accountancy, 2(1). https://doi.org/10.29313/bcsa.v2i1.463
Setiani Prastiwi, E., Rizal Rivai, A., & Stikubank, U. (2022). Pengaruh Kualitas Produk, Citra Merek, dan Persepsi Harga Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan. SEIKO : Journal of Management & Business, 5(1), 2022–2244. https://doi.org/10.37531/sejaman.v5i1.1556
Surya, A. P., & Kurniawan, A. (2021). The Effect of Product Quality and Perceived Price on Customer Satisfaction and Loyalty: Study on Halal Cosmetic Products in Indonesia. International Journal of Economics, Business and Management Research, 5(04), 2021. www.ijebmr.com
Suryani, D., Al, S., Fakultas, S., Dan Ilmu, E., Uin, S., & Riau, S. (2021). Pengaruh Perceived Ease of Use, Perceived Usefulness dan Trust terhadap Kepuasan Pelanggan Gojek (Vol. 1, Issue 2021). https://journal.irpi.or.id/index.php/ijbem
Syaputra, D. Y. (2019). Analisis E-Wom, Perceived Value dan Perceived Quality terhadap Kepercayaan dan Dampaknya kepada Keputusan Pembelian Produk Fashion di Situs Online Shop Indonesia (Pendekatan Structural Equation Modeling).
Tantila, N. M. (2024). Pengaruh Kualitas Pelayanan dan Perceived Value terhadap Kepuasan Pelanggan pada Jasa Emi Penjahit, Kelurahan Bandar Jaya.
Ummat, R., & Hayuningtias, K. A. (2022). Pengaruh Kualitas Produk, Brand Ambassador dan Persepsi Harga terhadap Keputusan Pembelian Nature Republic.
Wijayanti, T. W., Alfiani, A., Ayunda, P., Istiqomah, D., & Widodasih, R. R. W. K. (2024). Pengaruh Citra Merek Dan Persepsi Harga Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Sepatu Nike Di Tengah Kontroversi Israel: (Studi Pada Konsumen Di Kota Bekasi). 10(1), 606–618. https://doi.org/10.35870/jemsi.v10i1.2191
Wilson, N., Keni, K., Henriette, P., & Tan, P. (2021). The Role of Perceived Usefulness and Perceived Ease-of-Use Toward Satisfaction and Trust which Influence Computer Consumers’ Loyalty in China. Gadjah Mada International Journal of Business, 23(3), 262–294. http://journal.ugm.ac.id/gamaijb
Yamin, S. (2023). Olah Data Statistik: SmartPLS 3, SmartPLS 4, AMOS, STATA.
Zaufariyanto, A. M., Soeliha, S., & Praja, Y. (2023). Pengaruh Perceived Value dan Kualitas Pelayanan terhadap Keputusan Pembelian melalui Kepuasan Konsumen pada Toko Jakarta Cloth Situbondo.
Downloads
Published
2024-08-13
How to Cite
Siti Sarah Nurul Ilmi, S. S. N. I., Osly Usman, & Nadya Fadillah Fidhyallah. (2024). The Influence of Perceived Value, Perceived Usefulness, and Perceived Price on Purchasing Decisions and Its Impact on Customer Satisfaction among Generation Z. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 2(1). Retrieved from https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/48646
