PENGARUH KOMUNIKASI DAN MOTIVASI BERPRESTASI TERHADAP KEPUASAN PELANGGAN di PPs UNJ
Abstract
The objective of this causal research is to obtain information concerning the effect of communication and achievement motivation on PPs UNJ student satisfaction. The research was conducted by using a survey method with path analysis in testing hypothesis. In this research, PPs UNJ students of the school year 2009/2010 has been choosen as a unit analysis and 211 samples of student were selected in random. The results of the research are as follows: (1) there is a direct positive effect of communication on achievement motivation indicated by the value of the path coefficient = 0.404; (2) there is a direct positive effect of communication on PPs UNJ student satisfaction indicated by the value of the path coefficient = 0,223; (3) there is a direct positive effect of achievement motivation on PPs UNJ student satisfaction indicated by the value of the path coefficient = 0,304. Therefore, student satisfaction can be improved by optimizing the communication made by the director and staff, lecturers and administrative staff to students using a variety of appropriate media to get positive feedback from students. Furthermore, by constantly increasing the motivation of the students themselves.
Jurnal Manajemen Pendidikan allow the author(s) to hold the copyright without restrictions and allow the author(s) to retain publishing rights without restrictions, also the owner of the commercial rights to the article is the author.
Jurnal Manajemen Pendidikan has CC-BY NC SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly work.
In developing strategy and setting priorities, Jurnal Manajemen Pendidikan recognize that free access is better than priced access, libre access is better than free access, and libre under CC-BY NC SA or the equivalent is better than libre under more restrictive open licenses. We should achieve what we can when we can. We should not delay achieving free in order to achieve libre, and we should not stop with free when we can achieve libre.
Jurnal Manajemen Pendidikan site and metadata is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License
Jurnal Manajemen Pendidikan is Open Access articles published under the Creative Commons CC BY-NC-SA License This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited. Any derivative of the original must be distributed under the same license as the original.
