Trust and Commitment Toward Mobile Payment Platform
DOI:
https://doi.org/10.21009/JOBBE.004.2.04Keywords:
Mobile Payment, Digital Payment, Trust, Commitment, Continuance IntentionAbstract
With the rapid growth of online technology in financial services, Mobile Payment has become
popular in recent years. Many studies have investigated financial innovations based on
information and communication technology (ICT) in bank institutions. Specifically, this study
is important to explore the use of Mobile Payment provided by non-bank institutions. This
study focuses on trust and commitment to improving their continuous usage intention of
Mobile Payment. We argue that the advantages of Mobile Payment (Mobility, Customization,
Security, and Reputation) contribute to trust and commitment. The findings of this study
illustrate that the Mobile Payment reputation has a positive effect on trust. Trust is mediated
by commitment has a positive influence on continuance intention. This study recommends that
the topic of research needs to be explored more in order to understand and develop marketing
strategies for Mobile Payment users.