ANALYSIS OF COMPETITIVENESS SMI BATIK IN BOGOR CITY

Authors

  • Defytri Nur Agustine -
  • Sri Indah Nikensari Faculty of Economics, Universitas Negeri Jakarta, Indonesia
  • Rd. Tuty Sariwulan Faculty of Economics, Universitas Negeri Jakarta, Indonesia

DOI:

https://doi.org/10.21009/jpepa.0401.04

Keywords:

Competitiveness

Abstract

This study aims to identify and analyze the competitiveness of batik SMEs in Bogor City. Data were obtained from interviews with 3 batik SMEs in Bogor City using descriptive qualitative methods using SWOT analysis. The results of this study indicate that if you carry out a strategy carried out by each SMI using the SO strategy, that is a strategy that uses strength to take advantage of the opportunities that exist in each IKM in the city of Bogor.

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Published

2023-01-22

How to Cite

Defytri Nur Agustine, Nikensari, S. I., & Sariwulan, R. T. (2023). ANALYSIS OF COMPETITIVENESS SMI BATIK IN BOGOR CITY. Jurnal Pendidikan Ekonomi, Perkantoran, Dan Akuntansi, 4(1), 44–61. https://doi.org/10.21009/jpepa.0401.04

Issue

Vol. 4 No. 1 (2023): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi

Section

Articles