IDENTIFYING IMPULSE BUYING BEHAVIOR AMONG STUDENTS: THE ROLE OF FINANCIAL ATTITUDE AND LIFESTYLE

Authors

  • Putri Della Safina Faculty of Economics, Universitas Negeri Jakarta
  • Umi Widyastuti Faculty of Economics, Universitas Negeri Jakarta
  • Nofriska Krissanya Faculty of Economics, Universitas Negeri Jakarta

Keywords:

Financial attitude, Lifestyle, Impulse buying

Abstract

This study tries to see how financial attitudes can affect impulse purchases, lifestyle can affect impulse purchases, financial attitudes can affect lifestyle, and financial attitudes affect impulse purchases through lifestyle among students in the Greater Jakarta area. This study uses a survey method. Data collection using sampling techniques using non-probability techniques. Sampling of 200 respondents from the Greater Jakarta area who have made impulse purchases. Including respondents who make purchases without prior planning and buy goods only on a whim. This study uses SEM-PLS (Structural Equation Modeling Partial Least Square) with SmartPLS 4.0 software. This study proves that: (1) Financial Attitudes affect Impulse Buying, (2) Financial Attitudes affect lifestyle, (3) Lifestyle affects Impulse Buying, and (4) Financial Attitudes affect Impulse Buying through lifestyle.

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Published

2024-08-04

How to Cite

Safina, P. D., Widyastuti, U., & Krissanya, N. (2024). IDENTIFYING IMPULSE BUYING BEHAVIOR AMONG STUDENTS: THE ROLE OF FINANCIAL ATTITUDE AND LIFESTYLE. Jurnal Pendidikan Ekonomi, Perkantoran, Dan Akuntansi, 5(2), 423–434. Retrieved from https://journal.unj.ac.id/unj/index.php/jpepa/article/view/47896