AN ANALYSIS OF CHANGES IN COMMUNITY CONSUMPTION POLICIES OF ONLINE FOOD DELIVERY SERVICE IN PRE-PANDEMI, PANDEMI, AND POST-COVID-19 PANDEMI
DOI:
https://doi.org/10.21009/melancong/802.01Keywords:
Consumer Behaviour, Online Food Delivery, PandemicAbstract
On March 11, 2020, the World Health Organization (WHO) declared that the world was facing a pandemic. The pandemic has made how people consume food different. With the onset of the pandemic, there are new experiences felt by the community. This study aims to find out how people's experiences, reasons, and expectations in using Online Food Delivery services. The research method used is phenomenological method. The data collection technique used is through semi-structural interviews. The participants of this study were people who used OFD, so researchers were able to take varied data. The technique of taking participants for this study is using purposive and snowball techniques then the participants are examined based on data that has been determined by the researcher. The results of the research that the researchers found are that people have experiences, expectations, and reasons to use OFD at various times before the pandemic, during the pandemic, and after the pandemic.
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