Focus and Scope

Focus and Scope

Communicology aims to encourage research in communication studies. Topics addressed within the journal include but not limited to:

1. Business Communication examines communication in commercial and professional settings. Topics include business and professional writing, negotiation and persuasion, presentations, customer communication, workplace communication, and intercultural business communication.

2. Organizational Communication examines how communication creates, shapes, and sustains organizations. Topics include organizational culture and identity, leadership communication, internal communication and employee engagement, change communication, communication networks, and knowledge sharing within organizations.

3. Public Relations examines the management of communication between organizations and their publics to build relationships, trust, and reputation. Topics include stakeholder and community relations, media relations, crisis and issue management, corporate social responsibility communication, corporate and government public relations, and digital public relations.

4. Digital Branding examines how brand identity and value are constructed, communicated, and sustained through digital technologies and online platforms. Topics include brand storytelling, marketing communication, content and influencer marketing, online brand engagement and community, brand reputation, and consumer relationships in digital environments.

5. Political Communication examines the role of communication in politics, power, and governance. Topics include political campaigns and political marketing, government communication, public opinion, political participation, propaganda and disinformation, and the use of digital media by political actors and citizens.

6. Development Communication examines the role of communication in supporting community development and social change. Topics include participatory communication, communication for development (C4D), health and environmental communication, public policy communication, social marketing, behavior change communication, community empowerment, and the role of media and digital technologies in social inclusion.

7. Media and Cultural Studies examines media and culture as social practices, focusing on how media content is produced, distributed, represented, and consumed. Topics include gender and feminist media studies, power relations and ideology, political economy of media, cultural industries, identity and representation, intercultural communication, postcolonial and decolonial perspectives, popular culture, and participatory and fan cultures.

8. Media Psychology and Audience Studies examines how audiences perceive, process, and respond to media messages, and how media use shapes cognition, attitudes, emotions, and behavior. Topics include media effects, audience reception and engagement, uses and gratifications, persuasion and message processing, parasocial interaction, and the psychological dimensions of digital media use (cyberpsychology).

9. Text and Discourse Analysis examines texts, discourse, and symbols in communication products across print, broadcast, and digital media. Topics include content analysis, discourse analysis, semiotics, framing analysis, narrative analysis, and computational text analysis (such as text mining, topic modeling, and sentiment analysis).

10. Human-Machine and Computer-Mediated Communication examines how people communicate with and through digital technologies from a communication perspective. Topics include computer-mediated communication, human-machine communication (including AI, chatbots, and social robots), user experience and interaction design as communicative practices, social media platform affordances, and the communicative implications of emerging technologies.