Komodifikasi Politik dan Ekonomi Media Studi Kasus Kehadiran Jokowi di Pernikahan Atta dan Aurel
DOI:
https://doi.org/10.21009/COMMUNICOLOGY.022.06Keywords:
Komodifikasi, Kritis, Media, Politik, YoutuberAbstract
ABSTRACT
The number of television channels entering Indonesia has grown very rapidly. More television stations, too, are increasing the production of television shows. Infotainment is one of the television shows which is an alternative to programs. Television belongs to the culture of the capitalist industry which is basically just for profit. The main purpose of this article or paper is to conceptualize the commodification of politics and the economy of the media related to the issue of President Jokowi's attendance at Atta and Aurel's wedding. This study uses a critical paradigm with a qualitative methodology. The researcher uses the paradigm in addition to being critical to what is meant by observation, it also aims to reveal, find out, and at the same time criticize how the interaction between structure and agency in industrial television is and why it happens. The market is the main target in the work of Indonesian media. In the context of media management, the media uses a market approach in their performance. The market approach is based on the dynamics of demand and supply needs. In the case of Atta-Aurel, this law of supply is evident.
Keywords: Commodification; Critical; Media; Political; Youtuber
ABSTRAK
Jumlah channel televisi yang masuk ke Indonesia telah berkembang sangat pesat. Lebih banyak stasiun televisi, juga meningkatkan produksi acara televisi. Infotainment adalah salah satu tayangan televisi yang merupakan alternatif dari program - program. Televisi adalah milik budaya industri kapitalis yang pada dasarnya hanya mencari keuntungan. Tujuan utama dari artikel atau paper ini adalah untuk mengkonseptualisasikan komodifikasi politik serta ekonomi media yang berhubungan dengan masalah kehadiran Presiden Jokowi ke pernikahan Youtuber terkenal di Indonesia yaitu Atta Halilintar dan Aurel Hermansyah. Penelitian ini menggunakan paradigma kritis dengan metodologi kualitatif. Peneliti menggunakan paradigma untuk selain kritis yang dimaksudkan observasi, juga bertujuan untuk mengungkap, mencari tahu, dan sekaligus mengkritisi bagaimana interaksi tersebut antara struktur dan agensi di televisi industri dan mengapa itu terjadi. Pasar menjadi target utama dalam kerja media Indonesia. Dalam konteks manajemen media, media menggunakan pendekatan pasar dalam kinerjanya. Pendekatan pasar berdasar pada dinamika kebutuhan permintaan dan penawaran. Dalam kasus Atta-Aurel, hukum permintaan penawaran ini nyata terlihat.
Kata kunci: Komodifikasi; Kritis; Media; Politik; Youtuber
References
Barbalet, J. M. (1983). 1Marx’s Construction of Social Theory. London: Routledge and Keegan Paul.
Barret Boyd, O. d. (1995). Approaches to Media: A Reader. London: Arnold.
Braudel, F. (1980). History and the Social Sciences: The Longue Durée. In On History, 25-54.
Chaterine, R. N. (2021, April 5). Kompas.com. Retrieved from Kompas: https://nasional.kompas.com/read/2021/04/05/14154601/kritik-jokowi-datangi-pernikahan-atta-aurel-mardani-bukan-contoh-yang-baik
Edward Palmer, T. (1991). Customs in Common. London: Merlin Press.
Farisi, B. A. (2021, April 14). Kompas. Retrieved from Kompas.com: https://www.kompas.com/hype/read/2021/04/14/070107766/ashanty-dan-anang-jawab-soal-kehadiran-jokowi-pernikahan-fenomenal-dan?page=all
Fico, F., Lacy, S., Wildman, S. S., Baldwin, T., Bergan, D., & Zube, P. (2013). Citizen journalism sites as information substitutes and complements for United States newspaper coverage of local governments. Digital Journalism, 1(1), 152-168.
Griffin, E. (2012). A First Look at Communication Theory (8th ed.). New York: McGraw Hill.
Harvey, D. (2009). Cosmopolitanism and the Geographies of Freedom. New York: Columbia University Press.
Harvey, D. (2010). A Companion to Marx's Capital. London: Verso.
Hidayah, A. R. (2019). Commodification In Public Sphere;The Fight Of Ideology Through Social Media. Jurnal Kopis: Kajian Penelitian dan Pemikiran Komunikasi Penyiaran Islam.
Hirst, M. d. (2005). Journalism Ethics: Arguments and Cases,. South Melbourne: Oxford University Press.
Istighfarin, F. R. (2020). Komodifikasi Keberpihakan Politik Media (Analisa Ekonomi-Politik MNC Media Group). JCommsci (Journal Of Media and Communication Science), 149 - 158.
Kamary, B. (2018). Commodification in mass media’s educative function in Kenya: How now shall we think? African Educational Research Journal, 137-147.
Luna, A. (1995). An Economic Philosophy for Mass Media Ethics. Journal of Mass Media Ethics, Vol. 10.
Manggaga, I. P. (2018). KOMODIFIKASI KONTEN TELEVISI DALAM PERSPEKTIF EKONOMI POLITIK MEDIA. Jurnal Tabligh, 257 – 276.
Marx, K. (1976/1990). Capital: A Critique of Political Economy. London: Penguin Books.
Marx, K. a. (1848). Manifesto of the Communist Party. Retrieved from marxist.org: http://www.marxists.org/archive/marx/works/1848/communist-manifesto/ch01.htm
Marx, K. a. (2021, Mei 12). Manifesto of the Communist Party. Retrieved from Marxist.org: http://www.marxists.org/archive/marx/works/1848/communist-manifesto/ch01.htm
Mosco, V. (1996). The Political Economy of Communication. London: SAGE Publication.
PERDANA, D. D. (2017). KOMODIFIKASI DALAM TAYANGAN TELEVISI (Kajian Terhadap Program Indonesian Idol 2014). Jurnal Professional FIS UNIVED.
Prodnik, J. (2012). A Note on the Ongoing Processes of Commodification: From the Audience Commodity to the Social Factory. TripleC: Communication, Capitalism & (Special Issue “Marx isBack”, eds. Christian Fuchs and Vincent Mosco). 10 (2): 274-301.
Riandi, A. P. (2021, April 6). Kompas.com. Retrieved from Kompas: https://www.kompas.com/hype/read/2021/04/06/094736366/polemik-kehadiran-jokowi-di-pernikahan-atta-halilintar-dan-aurel-hermansyah?page=all
Robles, J. M. (2018). Commodification and Digital Political Participation: The “15-M Movement” and the Collectivization of the Internet. Palabra Clave, 992-1022.
Shuter, R. (2012). Intercultural new media studies the next frontier in intercultural communication. Journal of Intercultural Communication Research, 41(3), 219-237.
Syas, M. (2018). Political Economy, Television Industry, and Media Ethics: Case Commodification and structurization in Infotainment Programs in Indonesian Television. The Indonesian Journal of Communication Studies (IJCS).
West, R., & Turner, L. H. (2010). Introducing Communication Theory Analysis and Application (4 ed.). New York: McGraw-Hill.
William, R. (1974/2003). Television: Technology and Cultural Form. London: Routledge.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this Journal agree to the following terms:
- Author retain copyright and grant the journal right of first publication with the work simultaneously licensed under a creative commons attribution licensethat allow others to share the work within an acknowledgement of the work’s authorship and initial publication of this journal.
- Authors are able to enter into separate, additional contractual arrangementfor the non-exclusive distribution of the journal’s published version of the work (e.g. acknowledgement of its initial publication in this journal).
- Authors are permitted and encouraged to post their work online(e.g. in institutional repositories or on their websites) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published works.
Users/public use of this website will be licensed to CC BY
