Pengaruh Komunikasi Pemasaran Akun Instagram @temanbincang.id Terhadap Minat Followers dalam Menggunakan Layanan Kesehatan Mental

Penulis

  • Galih Tri Handrini Wulandari Ilmu Komunikasi, Universitas Muhammadiyah Surakarta, Jalan Ahmad Yani Pabelan, Kartasura, Kota Surakarta, Jawa Tengah 57169, Indonesia
  • Dian Purworini Ilmu Komunikasi, Universitas Muhammadiyah Surakarta, Jalan Ahmad Yani Pabelan, Kartasura, Kota Surakarta, Jawa Tengah 57169, Indonesia

DOI:

https://doi.org/10.21009/COMMUNICOLOGY.031.05

Abstrak

Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi pemasaran melalui akun instagram @temanbincang.id terhadap minat followers dalam menggunakan layanan jasa dengan menggunakan teori S-O-R. Metode kuantitatif eksplanatif digunakan dalam penelitian ini. Data dikumpulkan melalui kuesioner yang disebarkan kepada followers pada akun Instagram @temanbincang.id yang ditentukan berdasarkan random sampling, sementara sampel minimal yang didapatkan melalui rumus slovin yaitu 100. Hasil uji hipotesis serta analisis data penelitian menunjukkan bahwa komunikasi pemasaran melalui akun Instagram @temanbincang.id berpengaruh positif dan signifikan terhadap minat followers dalam menggunakan layanan kesehatan mental. Komunikasi pemasaran mempengaruhi minat followers dalam menggunakan layanan kesehatan mental sebesar 69,4% dan kemudian 30,6%nya dipengaruhi oleh faktor lain yang tidak diteliti.

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Unduhan

Diterbitkan

2023-07-13 — Diperbaharui pada 2025-08-14

Versi

Cara Mengutip

Wulandari, G. T. H., & Purworini, D. (2025). Pengaruh Komunikasi Pemasaran Akun Instagram @temanbincang.id Terhadap Minat Followers dalam Menggunakan Layanan Kesehatan Mental. Communicology: Jurnal Ilmu Komunikasi, 11(1), 65–81. https://doi.org/10.21009/COMMUNICOLOGY.031.05 (Original work published 13 Juli 2023)

Terbitan

Vol 11 No 1 (2023): Communicology: Jurnal Ilmu Komunikasi, Volume 11 No. 1 Juli 2023

Bagian

Articles

Lisensi

Hak Cipta (c) 2023 Galih Tri Handrini Wulandari

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