Mengeksplorasi Peran Komunikasi dalam Meningkatkan Wisata Gastronomi di Madura

  • Nikmah Suryandari Universitas Trunojoyo Madura (UTM) Bangkalan
  • Farida Nurul Rahmawati Prodi Ilmu Komunikasi Universitas Trunojoyo Madura
  • Ferry Adhi Dharma Prodi Ilmu Komunikasi Universitas Muhammadiyah Sidoarjo
Keywords: Effective Communication, Gastronomic Tourism, Madurese Gastronomy

Abstract

This article examines the increasing popularity of gastronomic tourism, which
emphasizes the opportunity to taste local cuisine and get to know its gastronomic
traditions. What is the value of efficient communication in enhancing the gastronomic
tourism experience in terms of language, culture and cuisine. The growing importance of
social media for connecting travelers with local communities is explained in this article.
The purpose of this paper is to find out how communication can improve the culinary
tourism experience in Madura. Tourists who have the opportunity to interact with the
community will better appreciate the local way of life and culinary delights. The research
design used is descriptive qualitative. The informants in this research are tourists who
visit Madura and managers of culinary and gastronomic tourist attractions in this region.
The results show that tourists who visit Madura obtain information about tourist
destinations from the media and have positive experiences while traveling. Managers of
culinary and gastronomic tourist attractions have not utilized communication media
optimally due to technical obstacles. A sustainable and responsible gastronomic tourism
policy is a positive recommendation for the development of gastronomic tourism in this
region.

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Published
2024-07-08
How to Cite
Suryandari, N., Farida Nurul Rahmawati, & Ferry Adhi Dharma. (2024). Mengeksplorasi Peran Komunikasi dalam Meningkatkan Wisata Gastronomi di Madura . Communicology: Jurnal Ilmu Komunikasi, 12(1), 90 - 103. https://doi.org/10.21009/COMM.032.06