Intervensi Sosial Sebagai Strategi Komunikasi Dalam Menurunkan Stunting di Sidoarjo Jawa Timur

Authors

  • Herna Masya Universitas Gunadarma
  • Salim Alatas Prodi Komunikasi, Institut Bisnis dan Komunikasi Swadaya

DOI:

https://doi.org/10.21009/COMM.032.07

Keywords:

Communication Intervention, Communication Strategy, Stunting

Abstract

The stunting rate decreased by 2.8%, which was 21.6% in 2022 compared to 24.4% in
2021. The decline is a positive development, but it is still above the threshold set by the
World Health Organization (WHO) which should not exceed 20%. This shows that the
problem of stunting in Indonesia still requires serious attention. The purpose of the
study was to understand social intervention as one of the communication strategies in
reducing stunting rates in Sidoarjo Regency. Interventions in communication for social
and behavioral change include various methods such as interpersonal communication,
the utilization of mass media, and community mobilization and its social aspects.
Qualitative research approach with constructivism paradigm. The data collection
method was an in-depth interview with 4 resource persons, namely a public relations
officer of the Sidoarjo Regency Health Office and three mothers who were the target
audience for reducing stunting rates. The results showed that efforts to reduce stunting
were carried out through two social interventions, namely specific nutrition
interventions to address direct causes and nutrition-sensitive interventions to address
indirect causes. Social interventions are carried out in a convergent manner with an
emphasis on handling the causes of nutritional problems. Social and behavioral change
communication approaches are used to raise awareness about stunting so as to
encourage pregnant women and stunted children to improve nutrition and behave
healthily.

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Published

2024-07-08

How to Cite

Masya, H., & Salim Alatas. (2024). Intervensi Sosial Sebagai Strategi Komunikasi Dalam Menurunkan Stunting di Sidoarjo Jawa Timur. Communicology: Jurnal Ilmu Komunikasi, 12(1), 104–124. https://doi.org/10.21009/COMM.032.07

Issue

Vol. 12 No. 1 (2024): Communicology: Jurnal Ilmu Komunikasi, Volume 12 No. 1 Juli 2024

Section

Articles

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