Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp)
DOI:
https://doi.org/10.21009/communicology.062.02Keywords:
uses and gratifications theory, sociological dimension, Character and Culture, mass media, social mediaAbstract
It has been known for decades that the conventional mass communications have been eroded and transformed due to the information technology into advanced means of communication. One of these has become viral as the social media through WA (whatsApp) application, which surely has brought a phenomenal effect on the uses and gratifications theory that was more applied on mass communications. The research based on a qualitative methodology exploring to several WA Groups has revealed the rank of uses and gratification in using the WA social media.
References
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Bungin, Burhan. (2001). Metodologi Penelitian Kualitatif. Raja Grafindo Persada, Jakarta
----------. (2001). Metode Penelitian Sosial: Format-Format Kuantitatif & Kualitatif, Airlangga University Press, Surabaya
Freud, Sigmund. (1963). Character and Culture, (Philip Rieff, Ed.), Collier, New York
Griffin, EM. (2006). A First Look at Communication Theory, Sixth Edition. McGraw-Hill, New York
Littlejohn, S.W; Foss, K.A. (2008). Theories of Human Communication. Thomson Wadsworth, Belmont, USA
McQuail, Denis, (2005) McQuail’s Mass Communication Theory, SAGE Publications, London
Moleong, Lexy J. (2008). Metodologi Penelitian Kualitatif. Rosdakarya, Bandung
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Published
2017-12-21
How to Cite
Suparmo, L. (2017). Uses and Gratifications Theory dalam Media Sosial WA (WhatsApp). Communicology: Jurnal Ilmu Komunikasi, 5(2), 27–37. https://doi.org/10.21009/communicology.062.02
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