A, The The Influence of Digital Money and Digital Marketing on Consumer Shopping Decisions Through E-Commerce
Keywords:
Digital Money, Digital Marketing, Shopping Decisions, E-CommerceAbstract
Technological developments can change various sectors of life, one of which is the economic sector. Technological developments have given rise to new transaction tools, namely digital money, which itself can be used to replace currency which is already commonly circulating in society. Digital money itself is an electronic means of exchange that can be accepted as a legal and accepted means of payment or in short, digital money is money that has been digitized. Digital money itself means electronic money, digital transaction tools, digital currency, money stored in chips, and digitized rupiah. Technological developments also have an influence on advertising strategies where digital advertising or marketing is starting to emerge. The aim of the research is to measure the level of influence of digital money and digital marketing on shopping decisions via e-commerce, especially Tokopedia and Shopee. This research uses the SMART-PLS analysis method, using the Linkert measurement method for 100 respondents with a survey method using a questionnaire for data collection. From this research, the results show that there is a positive and significant influence for the digital money variable on shopping decisions, then there is a positive and significant influence for the digital marketing variable on shopping decisions, then there is a positive and significant influence for the variable shopping decisions via e-commerce . Furthermore, there is a negative and insignificant influence for the digital money variable on e-commerce, then there is a negative and insignificant influence for the digital marketing variable on e-commerce, then there is a negative and insignificant influence for the digital money variable on the decision to shop via e-commerce. -commerce, and finally there is a negative and insignificant influence for digital marketing variables on shopping decisions via e-commerce.
References
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Antasari, DW (2020). THE INFLUENCE OF ELECTRONIC MONEY ON PURCHASING DECISIONS (CASE STUDY IN KEDIRI CITY) Dewi. 10(1), 8–15.
Ardyanto, D. (2015). THE INFLUENCE OF EASE AND CONFIDENCE USING E-COMMERCE ON ONLINE PURCHASE DECISIONS (Consumer Survey www.petersaysdenim.com). 22(1), 1–8.
Aulia, T. (2023). The influence of trust, ease of use and price on purchasing decisions. 58–69.
Ayu, S., & Lahmi, A. (2020). The role of e-commerce in the Indonesian economy during the Covid-19 pandemic. Journal of Business Management Studies, 9(2), 114. https://doi.org/10.24036/jkmb.10994100
Candra Irawan, I. (2020). E-marketing analysis of online consumer purchasing decisions. Journal of Business and Banking, 9(2), 247. https://doi.org/10.14414/jbb.v9i2.1907
Devi. (2023). The Influence of Digital Marketing on the Decisions of Instagram Followers @Wardahbeuty in Purchasing Wardah Products. Sultan Syarif Kasim State Islamic University.
Dewi, LGK, Adiputra, NTH, & Pradana, IM (2017). THE USE OF E-MONEY ON STUDENTS' CONSUMPTIVE BEHAVIOR MEDIATED BY SELF-CONTROL. 32, 1–19. https://doi.org/10.24034/j25485024.y2021.v5.i1.4669
Fauzi, A., Salwa, SA, Safitri, A., Amelia, E., Julianti, C., & Nur, S. (2023). Analysis of the Effects of Using Digital and Digital Payment Systems. 2(1), 11–17.
Filbert, M., & Wulandari, A. (2018). ANALYSIS OF THE IMPLEMENTATION OF E-COMMERCE IN KEYKEY FROZEN FOOD CIMAHI SMEs IN 2018 Marcel. Telkom University, 4(3), 5–24.
Genady, DI (2018). The Influence of Convenience, Usefulness and Promotion of Electronic Money on Decisions to Use Electronic Money in Society. In Unpublished thesis (Issue 11140850000042).
Harahap, NMA (2022). Perceptions of the people of Environment III Sitinjak Subdistrict regarding online shopping decisions in 2022. In Andrew's Disease of the Skin Clinical Dermatology.
Hasan, S. (2020). The Influence of Product Quality, Price, and Payment System on Furniture Purchasing Decisions as a Tertiary Product in Efforts to Compete with E-Commerce and Global Socio-Economic Changes. Scientific Journal of Economics and Business, 17(2), 111–120. https://doi.org/10.31849/jieb.v17i2.4498
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Hermiati, R., Asnawati, A., & Kanedi, I. (2021). Creating E-Commerce on Raja Computer Using the Php Programming Language and Mysql Database. Infotama Media Journal, 17(1), 54–66. https://doi.org/10.37676/jmi.v17i1.1317
Herosian, M.Y., & Samvara, M.A. (2020). the Effect of the Use of Digital Marketing and the Ease of Access of Online Shopping Application Services in Improving Purchasing Power of the Community of the Medan City in the Revolution Era of the Marketing Industry 4.0. Scientific Journal of Development Management, 3(1), 10–26. https://doi.org/10.33557/jibm.v3i1.825
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Marsela, A.D., Nathanael, J., & Marchelyta, N. (2022). Use of E-Wallet as an Advance in Digital Technology in Determining People's Preferences in Surabaya. 784–790.
Monica, Y. (2021). THE INFLUENCE OF INCOME AND EASE OF NON-CASH TRANSACTIONS ON CONSUMPTION EXPENDITURE IN E-COMMERCE SHOPEE (CASE STUDY ON BRAWIJAYA UNIVERSITY MALANG STUDENTS).
Mucholil, I Gede Oka R, Iman Iswari, Fahmi RS, Indra BP, & Linggar MS. (2021). Marketing Development of Jetis Batik Village in the Digital Era. Prapanca: Journal of Community Service, 1(1), 60–68. https://doi.org/10.37826/prapanca.v1i1.135
Mulvi Aulia. (2021). Electronic Money, Digital Money (Cryptocurrency) and DSN-MUI Fatwa No.116 concerning Electronic Money. Al-Mizan: Journal of Islamic Law and Economics, 5(1), 15–32. https://doi.org/10.33511/almizan.v5n1.15-32
Munaldi, & Mutiara, TT (2022). Analysis of Obstacles to the Use of E-Commerce in Developing Shopping Business Productivity. Journal of Management, Economics, Law, Entrepreneurship, Health, Education and Informatics (MANEKIN), 1(2), 45–49.
Mustika, W., & Kurniawati, DM (2022). The Influence of Digital Marketing on Interest in Buying Towels on Marketplace "X." Tarumanegara University IV National Seminar Series, 709–715.
Nafsi, F.S. (2023). Application of Digital Marketing in E-commerce and Social Media in Efforts to Increase PT Behaestex Product Sales. 1(3), 156–166.
Najwah, J., & Chasanah, AN (2023). The Influence of Viral Marketing, Online Consumer Reviews, Prices, and Brand Ambassadors on Online Purchasing Decisions on Tokopedia. BISECER (Business Economic Entrepreneurship), 5(2), 1. https://doi.org/10.61689/bisecer.v5i2.343
NIKMAH, SL (2020). THE INFLUENCE OF SHOPEE'S "FREE SHIPPING" TAGLINE ON SHOPPING DECISIONS IN KEDIRI CITY COMMUNITIES. Periodical Journal of Epidemiology, 5(1), 90–96. https://core.ac.uk/download/pdf/235085111.pdf%250Awebsite: http://www.kemkes.go.id%250Ahttp://www.yankes.kemkes.go.id/assets/downloads/ PMK No. 57 of 2013 concerning PTRM.pdf%250Ahttps://www.kemenpppa.go.id/lib/uploads/list/15242-profil-anak-indonesia_-2019.pdf%25
Priambodo, S., & Prabawani, B. (2016). THE INFLUENCE OF PERCEPTION OF BENEFITS, PERCEPTION OF EASE OF USE, AND PERCEPTION OF RISK ON INTEREST IN USING ELECTRONIC MONEY SERVICES (Case Study in Communities in Semarang City). Journal of Business Administration, 5(2), 127–135. https://ejournal3.undip.ac.id/index.php/jiab/article/view/11294
Purnamawati, A., & Satvika, R. (2022). E-Commerce: Analysis of Factors Influencing Purchasing Decisions. Journal of Management and Banking (JUMPA), 9(3), 60–72. https://doi.org/10.55963/jumpa.v9i3.490
Putri, CS (2016). THE INFLUENCE OF SOCIAL MEDIA ON CHERIE CONSUMER PURCHASING DECISIONS THROUGH PURCHASE INTEREST. 1.
Putri, PM, & Marlien, R. . (2022). The Influence of Digital Marketing, Influencer Marketing, and Online Customer Reviews on Online Purchasing Decisions. Jesya (Journal of Sharia Economics & Economics), 5(1), 25–36.
Rahmawati, Juliprijanto, W., & Jalunggono, G. (2018). Analysis of the Influence of E-Money on Money Circulation in Indonesia. DYNAMIC: Directory Journal of Economics Volume, 2(3), 834–848.
Rahmayuni, S. (2018). The influence of e-money and e-commerce on the inflation rate. 148–152.
Rehatalanit, YLR (2016). The Role of E-Commerce in Business Development. Journal of Industrial Technology, 5, 63–69.
Ridho, MA, Lestariningsih, DS, & Hardi, OS (2021). Purchasing Decisions for E-Commerce Shopping in Lower Class Communities in Jakarta. Journal of Social Education, 2(1), 1–4. https://doi.org/10.23960/jips/v2i1.1-4
Romla, S., & Ratnawati, A. (2018). E-Commerce Purchase Decisions Through Ease of Use, Information Quality and Web Service Interaction Quality. Journal of Economics and Business, 19(1), 59. https://doi.org/10.30659/ekobis.19.1.59-70
Sandora, M. (2020). The Influence of Trust and Convenience on Online Shopping Purchase Decisions. Economy and Business: Riau Economic and Business Review, 11(3), 290–310. https://doi.org/10.36975/jeb.v11i3.288
Saputra, A., Papilo, P., & Marizal, M. (2020). The Influence of Digital Marketing and Brand Ambassadors on Brand Awareness of PT ABC Regional Riau. National Seminar on Communication and Industrial Information Technology, 0(0), 462. https://ejournal.uin-suska.ac.id/index.php/SNTIKI/article/view/11108
SE, MM, A. (2019). Digital Marketing and Product Variety on Shopee Online Shop Consumer Purchase Interest (Case Study of Management Study Program Students, Faculty of Economics, Bhayangkara University, Greater Jakarta Class of 2016). Eksktra: Journal of Business and Management, 3, 14–24. https://doi.org/10.25139/ekt.v3i1.1430
Sibuea, CA, Simorangkir, HH, & Nababan, C. (2023). THE INFLUENCE OF FINANCIAL LITERACY AND EASE OF USE ON DECISIONS TO USE DIGITAL MONEY Christina. 12(3), 696–701.
Sikki, N., Yuniarsih, Y., & Sundari, A. (2021). Digital Marketing Strategy to Increase El Nuby Arabic Shop Sales. Sahid University Society of Surakarta, 1(1), 360–371.
Sitanggang, DH, & Damiyana, D. (2022). Analysis of Service Quality and Promotion Factors on Purchasing Decisions via Online Food Ordering Applications. Business Lantern Journal, 11(2), 109. https://doi.org/10.34127/jrlab.v11i2.528
Ulfa, N. (2019). RISKS OF BUYING AND BUYING ON THE INTERNET AND CONSUMER PROTECTION ACCORDING TO ISLAMIC LAW AND CONVENTIONAL LAW IN THE HIJABENKA ONLINE SHOP.
Ummah, L.D. (2018). E-Commerce Design for the Nuri Collection Veil Store Based on Customer Relationship Management. Nuances of Informatics, 12(2), 10–17. https://doi.org/10.25134/nuansa.v12i2.1350
Utami, MM, & Hanum, AN (2007). ANALYSIS OF FACTORS THAT INFLUENCE UNIMUS STUDENTS' WORD OF MOUTH. 12.
Wardana, FP, & Mukharomah, W. (2023). Journal of Business Economics Informatics The Influence of Digital Marketing and E-Commerce on Marketing Performance and. 5, 371–379. https://doi.org/10.37034/infeb.v5i2.558
Wati, AP (nd). Digital Marketing.
Yunita, K. (2022). Determinants of online shopping decisions for Muslim consumers in West Pasaman. In Etd.Uinsyahada.Ac.Id (Issue 0481). http://etd.uinsyahada.ac.id/5667/1/13 230 0265.pdf
Yunusi, RP, & Friyatmi, F. (2022). The Influence of Perceived Ease of Use of Electronic Money Facilities on the Decision to Use for Shopping for Students of the Faculty of Economics, Padang State University during the Covid-19 Pandemic. Ecogen Journal, 5(3), 466. https://doi.org/10.24036/jmpe.v5i3.12857
Anggreini, DU, & Qomar, MN (2021). The Phenomenon of Using Electronic Money for Muslim Consumers. Jihbiz Journal of Financial Economics and Sharia Banking, 5(2), 173–188. https://doi.org/10.33379/jihbiz.v5i2.874
Antari, KRM, Dunia, K., & Indrayani2, L. (2014). Regarding Shopping Decisions at the Sastra Mas Tabanan Mini Market. 4, 11.
Antasari, DW (2020). THE INFLUENCE OF ELECTRONIC MONEY ON PURCHASING DECISIONS (CASE STUDY IN KEDIRI CITY) Dewi. 10(1), 8–15.
Ardyanto, D. (2015). THE INFLUENCE OF EASE AND CONFIDENCE USING E-COMMERCE ON ONLINE PURCHASE DECISIONS (Consumer Survey www.petersaysdenim.com). 22(1), 1–8.
Aulia, T. (2023). The influence of trust, ease of use and price on purchasing decisions. 58–69.
Ayu, S., & Lahmi, A. (2020). The role of e-commerce in the Indonesian economy during the Covid-19 pandemic. Journal of Business Management Studies, 9(2), 114. https://doi.org/10.24036/jkmb.10994100
Candra Irawan, I. (2020). E-marketing analysis of online consumer purchasing decisions. Journal of Business and Banking, 9(2), 247. https://doi.org/10.14414/jbb.v9i2.1907
Devi. (2023). The Influence of Digital Marketing on the Decisions of Instagram Followers @Wardahbeuty in Purchasing Wardah Products. Sultan Syarif Kasim State Islamic University.
Dewi, LGK, Adiputra, NTH, & Pradana, IM (2017). THE USE OF E-MONEY ON STUDENTS' CONSUMPTIVE BEHAVIOR MEDIATED BY SELF-CONTROL. 32, 1–19. https://doi.org/10.24034/j25485024.y2021.v5.i1.4669
Fauzi, A., Salwa, SA, Safitri, A., Amelia, E., Julianti, C., & Nur, S. (2023). Analysis of the Effects of Using Digital and Digital Payment Systems. 2(1), 11–17.
Filbert, M., & Wulandari, A. (2018). ANALYSIS OF THE IMPLEMENTATION OF E-COMMERCE IN KEYKEY FROZEN FOOD CIMAHI SMEs IN 2018 Marcel. Telkom University, 4(3), 5–24.
Genady, DI (2018). The Influence of Convenience, Usefulness and Promotion of Electronic Money on Decisions to Use Electronic Money in Society. In Unpublished thesis (Issue 11140850000042).
Harahap, NMA (2022). Perceptions of the people of Environment III Sitinjak Subdistrict regarding online shopping decisions in 2022. In Andrew's Disease of the Skin Clinical Dermatology.
Hasan, S. (2020). The Influence of Product Quality, Price, and Payment System on Furniture Purchasing Decisions as a Tertiary Product in Efforts to Compete with E-Commerce and Global Socio-Economic Changes. Scientific Journal of Economics and Business, 17(2), 111–120. https://doi.org/10.31849/jieb.v17i2.4498
Hendarsyah, D. (2016). Use of Electronic Money and Virtual Money as a Substitute for Cash in Indonesia. IQTISHADUNA: Our Scientific Journal of Economics, 5(1), 1–15. https://doi.org/10.46367/iqtishaduna.v5i1.74
Hermiati, R., Asnawati, A., & Kanedi, I. (2021). Creating E-Commerce on Raja Computer Using the Php Programming Language and Mysql Database. Infotama Media Journal, 17(1), 54–66. https://doi.org/10.37676/jmi.v17i1.1317
Herosian, M.Y., & Samvara, M.A. (2020). the Effect of the Use of Digital Marketing and the Ease of Access of Online Shopping Application Services in Improving Purchasing Power of the Community of the Medan City in the Revolution Era of the Marketing Industry 4.0. Scientific Journal of Development Management, 3(1), 10–26. https://doi.org/10.33557/jibm.v3i1.825
Izzah Nur Masyithoh, & Ivo Novitaningtyas. (2021). The Influence of Digital Marketing on Consumer Purchase Interest on the Tokopedia Marketplace. Journal of Creative Management & Business, 7(1). https://doi.org/10.36805/manajemen.v7i1.1951
Marsela, A.D., Nathanael, J., & Marchelyta, N. (2022). Use of E-Wallet as an Advance in Digital Technology in Determining People's Preferences in Surabaya. 784–790.
Monica, Y. (2021). THE INFLUENCE OF INCOME AND EASE OF NON-CASH TRANSACTIONS ON CONSUMPTION EXPENDITURE IN E-COMMERCE SHOPEE (CASE STUDY ON BRAWIJAYA UNIVERSITY MALANG STUDENTS).
Mucholil, I Gede Oka R, Iman Iswari, Fahmi RS, Indra BP, & Linggar MS. (2021). Marketing Development of Jetis Batik Village in the Digital Era. Prapanca: Journal of Community Service, 1(1), 60–68. https://doi.org/10.37826/prapanca.v1i1.135
Mulvi Aulia. (2021). Electronic Money, Digital Money (Cryptocurrency) and DSN-MUI Fatwa No.116 concerning Electronic Money. Al-Mizan: Journal of Islamic Law and Economics, 5(1), 15–32. https://doi.org/10.33511/almizan.v5n1.15-32
Munaldi, & Mutiara, TT (2022). Analysis of Obstacles to the Use of E-Commerce in Developing Shopping Business Productivity. Journal of Management, Economics, Law, Entrepreneurship, Health, Education and Informatics (MANEKIN), 1(2), 45–49.
Mustika, W., & Kurniawati, DM (2022). The Influence of Digital Marketing on Interest in Buying Towels on Marketplace "X." Tarumanegara University IV National Seminar Series, 709–715.
Nafsi, F.S. (2023). Application of Digital Marketing in E-commerce and Social Media in Efforts to Increase PT Behaestex Product Sales. 1(3), 156–166.
Najwah, J., & Chasanah, AN (2023). The Influence of Viral Marketing, Online Consumer Reviews, Prices, and Brand Ambassadors on Online Purchasing Decisions on Tokopedia. BISECER (Business Economic Entrepreneurship), 5(2), 1. https://doi.org/10.61689/bisecer.v5i2.343
NIKMAH, SL (2020). THE INFLUENCE OF SHOPEE'S "FREE SHIPPING" TAGLINE ON SHOPPING DECISIONS IN KEDIRI CITY COMMUNITIES. Periodical Journal of Epidemiology, 5(1), 90–96. https://core.ac.uk/download/pdf/235085111.pdf%250Awebsite: http://www.kemkes.go.id%250Ahttp://www.yankes.kemkes.go.id/assets/downloads/ PMK No. 57 of 2013 concerning PTRM.pdf%250Ahttps://www.kemenpppa.go.id/lib/uploads/list/15242-profil-anak-indonesia_-2019.pdf%25
Priambodo, S., & Prabawani, B. (2016). THE INFLUENCE OF PERCEPTION OF BENEFITS, PERCEPTION OF EASE OF USE, AND PERCEPTION OF RISK ON INTEREST IN USING ELECTRONIC MONEY SERVICES (Case Study in Communities in Semarang City). Journal of Business Administration, 5(2), 127–135. https://ejournal3.undip.ac.id/index.php/jiab/article/view/11294
Purnamawati, A., & Satvika, R. (2022). E-Commerce: Analysis of Factors Influencing Purchasing Decisions. Journal of Management and Banking (JUMPA), 9(3), 60–72. https://doi.org/10.55963/jumpa.v9i3.490
Putri, CS (2016). THE INFLUENCE OF SOCIAL MEDIA ON CHERIE CONSUMER PURCHASING DECISIONS THROUGH PURCHASE INTEREST. 1.
Putri, PM, & Marlien, R. . (2022). The Influence of Digital Marketing, Influencer Marketing, and Online Customer Reviews on Online Purchasing Decisions. Jesya (Journal of Sharia Economics & Economics), 5(1), 25–36.
Rahmawati, Juliprijanto, W., & Jalunggono, G. (2018). Analysis of the Influence of E-Money on Money Circulation in Indonesia. DYNAMIC: Directory Journal of Economics Volume, 2(3), 834–848.
Rahmayuni, S. (2018). The influence of e-money and e-commerce on the inflation rate. 148–152.
Rehatalanit, YLR (2016). The Role of E-Commerce in Business Development. Journal of Industrial Technology, 5, 63–69.
Ridho, MA, Lestariningsih, DS, & Hardi, OS (2021). Purchasing Decisions for E-Commerce Shopping in Lower Class Communities in Jakarta. Journal of Social Education, 2(1), 1–4. https://doi.org/10.23960/jips/v2i1.1-4
Romla, S., & Ratnawati, A. (2018). E-Commerce Purchase Decisions Through Ease of Use, Information Quality and Web Service Interaction Quality. Journal of Economics and Business, 19(1), 59. https://doi.org/10.30659/ekobis.19.1.59-70
Sandora, M. (2020). The Influence of Trust and Convenience on Online Shopping Purchase Decisions. Economy and Business: Riau Economic and Business Review, 11(3), 290–310. https://doi.org/10.36975/jeb.v11i3.288
Saputra, A., Papilo, P., & Marizal, M. (2020). The Influence of Digital Marketing and Brand Ambassadors on Brand Awareness of PT ABC Regional Riau. National Seminar on Communication and Industrial Information Technology, 0(0), 462. https://ejournal.uin-suska.ac.id/index.php/SNTIKI/article/view/11108
SE, MM, A. (2019). Digital Marketing and Product Variety on Shopee Online Shop Consumer Purchase Interest (Case Study of Management Study Program Students, Faculty of Economics, Bhayangkara University, Greater Jakarta Class of 2016). Eksktra: Journal of Business and Management, 3, 14–24. https://doi.org/10.25139/ekt.v3i1.1430
Sibuea, CA, Simorangkir, HH, & Nababan, C. (2023). THE INFLUENCE OF FINANCIAL LITERACY AND EASE OF USE ON DECISIONS TO USE DIGITAL MONEY Christina. 12(3), 696–701.
Sikki, N., Yuniarsih, Y., & Sundari, A. (2021). Digital Marketing Strategy to Increase El Nuby Arabic Shop Sales. Sahid University Society of Surakarta, 1(1), 360–371.
Sitanggang, DH, & Damiyana, D. (2022). Analysis of Service Quality and Promotion Factors on Purchasing Decisions via Online Food Ordering Applications. Business Lantern Journal, 11(2), 109. https://doi.org/10.34127/jrlab.v11i2.528
Ulfa, N. (2019). RISKS OF BUYING AND BUYING ON THE INTERNET AND CONSUMER PROTECTION ACCORDING TO ISLAMIC LAW AND CONVENTIONAL LAW IN THE HIJABENKA ONLINE SHOP.
Ummah, L.D. (2018). E-Commerce Design for the Nuri Collection Veil Store Based on Customer Relationship Management. Nuances of Informatics, 12(2), 10–17. https://doi.org/10.25134/nuansa.v12i2.1350
Utami, MM, & Hanum, AN (2007). ANALYSIS OF FACTORS THAT INFLUENCE UNIMUS STUDENTS' WORD OF MOUTH. 12.
Wardana, FP, & Mukharomah, W. (2023). Journal of Business Economics Informatics The Influence of Digital Marketing and E-Commerce on Marketing Performance and. 5, 371–379. https://doi.org/10.37034/infeb.v5i2.558
Wati, AP (nd). Digital Marketing.
Yunita, K. (2022). Determinants of online shopping decisions for Muslim consumers in West Pasaman. In Etd.Uinsyahada.Ac.Id (Issue 0481). http://etd.uinsyahada.ac.id/5667/1/13 230 0265.pdf
Yunusi, RP, & Friyatmi, F. (2022). The Influence of Perceived Ease of Use of Electronic Money Facilities on the Decision to Use for Shopping for Students of the Faculty of Economics, Padang State University during the Covid-19 Pandemic. Ecogen Journal, 5(3), 466. https://doi.org/10.24036/jmpe.v5i3.12857
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Published
2024-11-16
How to Cite
alghifari, A. A., & Osly Usman. (2024). A, The The Influence of Digital Money and Digital Marketing on Consumer Shopping Decisions Through E-Commerce. International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM), 2(1), 426–451. Retrieved from https://journal.unj.ac.id/unj/index.php/isc-beam/article/view/46895
