THE ROLE OF THE POMG CHAIRPERSON AS AN OPINION LEADER IN THE DIFFUSION OF CHARACTER EDUCATION INNOVATION OBSERVATION TRIP AT SMA LABSCHOOL
DOI:
https://doi.org/10.21009/ishel.v1i1.56923Keywords:
Diffusion of Innovation, Opinion Leader, POMG, Trip ObservationAbstract
Character education is one of the key elements that many schools in Indonesia aim to implement. The Laboratory School (Labschool) has long recognized and integrated character learning through the innovation of Observation Trips (TOs) across all its institutions. On its implementation, Labschool involves the Association of Parents and Teachers (POMG) and the Class Parent Representatives (WOTK) in the diffusion process of the TO innovation. The involvement of these parties is considered helpful in the diffusion and adoption of TO. This study aims to acknowledge the role of the POMG chairperson in the TO innovation process at each Labschool high school, which is located in four different areas, specifically as an Opinion Leader. The research employs a qualitative method using the diffusion research procedure developed by Rogers to analyze the role of POMG as an Opinion Leader in the diffusion of Labschool’s character education innovation. Interviews, questionnaires, and document analysis were used to collect the data. The results of this study show that the character education system utilizing TO innovation has been successfully diffused across Labschool institutions, and its adoption has been sustained through the involvement of POMG chairpersons who exhibit characteristics of Opinion Leaders. The conclusion that POMG chairpersons serve as Opinion Leaders is demonstrated by their possession of external communication, accessibility, elevated social standing, and greater innovation within the community, as well as their role as innovative opinion leaders when the social system norms support the changes they implemented.
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