THE EFFECT OF CREATIVITY AND SKILLS ON BUSINESS SUCCESS IN SMALL AND MEDIUM BUSINESS IN EAST JAKARTA

Ira Amalia; I Ketut R.  Sudiarditha; Suparno

doi:10.21009/jpepa.0302.05

THE EFFECT OF CREATIVITY AND SKILLS ON BUSINESS SUCCESS IN SMALL AND MEDIUM BUSINESS IN EAST JAKARTA

Authors

Ira Amalia Faculty of Economics, Universitas Negeri Jakarta, Indonesia
I Ketut R. Sudiarditha Faculty of Economics, Universitas Negeri Jakarta, Indonesia
Suparno Faculty of Economics, Universitas Negeri Jakarta, Indonesia

DOI:

https://doi.org/10.21009/jpepa.0302.05

Keywords:

Financial Literacy, E-Wallet, QRIS, MSME, Triangulation

Abstract

This study aims to determine whether creativity and skills have an influence on business success. The basis of this research is because creativity and skills have a direct relationship with business success. The method used in this research is a survey method. The data used in this study is quantitative data using path analysis . The population in this study is Small and Medium Enterprises (UKM) located in East Jakarta with an affordable population in Cakung District. This sampling used simple random sampling . The sample in this study amounted to 93 entrepreneurs respondents in SMEs located in East Jakarta. The results of this study are: (1) There is a positive and significant effect of Creativity on Skills. (2) There is a positive and significant effect of Creativity on Business Success. (3) There is a skill that has a positive and significant effect on business success. (4) There is a simultaneous positive and significant influence on Creativity and Skills on Business Success.

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Published

2022-08-30

How to Cite

Amalia, I., Sudiarditha, I. K. R. ., & Suparno. (2022). THE EFFECT OF CREATIVITY AND SKILLS ON BUSINESS SUCCESS IN SMALL AND MEDIUM BUSINESS IN EAST JAKARTA. Jurnal Pendidikan Ekonomi, Perkantoran, Dan Akuntansi, 3(2), 64–77. https://doi.org/10.21009/jpepa.0302.05

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Issue

Vol. 3 No. 2 (2022): Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi

Section

Articles

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Articles in Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi are Open Access articles published under the Creative Commons CC BY-NC-SA License This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited. Any derivative of the original must be distributed under the same license as the original.