PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY CARD (STUDI PADA PENGGUNA JASA COMMUTERLINE DI JAKARTA)

Abstract

PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN, FITUR LAYANAN, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN E-MONEY CARD (STUDI PADA PENGGUNA JASA COMMUTERLINE DI JAKARTA)
Setyo Ferry Wibowo
Fakultas Ekonomi Universitas Negeri Jakarta
e-mail : setyoferry@yahoo.com
Dede Rosmauli
Fakultas Ekonomi Universitas Negeri Jakarta
e-mail : dederosmauli@gmail.com
Usep Suhud
Fakultas Ekonomi Universitas Negeri Jakarta
e-mail : usepsuhud@feunj.ac.id
ABSTRACT
The purpose of this research are: to know influential positive and significant perceived usefulness toward intention to use e-money card, to know influential positive and significant perceived ease of use toward intention to use e-money card, to know influential positive and significant feature availability toward intention to use e-money card, to know influential positive and significant terust toward intention to use e-money card. Object of the research is respondent that has not using e-money card. The result of descriptive test shows; the significant influence of perceived usefulness toward intention to use e-money card, the significant influence of perceived ease of use toward intention to use e-money card, the significant influence of feature availability toward intention to use e-money card and the significant influence of trust toward intention to use e-money card.
Keywords: perceived usefulness, perceived ease of use, feature availability,trust, and intention to use e-money card.