PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)

Authors

  • Mohamad Rizan Universitas Negeri Jakarta
  • Kartika Lestari Handayani Universitas Negeri Jakarta
  • Agung Kresnamurti RP Universitas Negeri Jakarta

DOI:

https://doi.org/10.21009/JRMSI.006.1.07

Keywords:

brand image, product quality, purchase decision, mie instant

Abstract

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP)
Mohamad Rizan
Fakultas Ekonomi Universitas Negeri Jakarta
e-mail : Mohamadrizan72@gmail.com
Kartika Lestari Handayani
Fakultas Ekonomi Universitas Negeri Jakarta
e-mail : kartikalh93@gmail.com
Agung Kresnamurti RP
Fakultas Ekonomi Universitas Negeri Jakarta
e-mail : ak_prabu99@yahoo.com
ABSTRACT
The purpose of this research are, to know the description of purchase decision, brand image and product quality of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image toward purchase decision of consumen of Indomie and consumen of Mie Sedaap , test empirically the influence of product quality toward purchase decision of consumen of Indomie and consumen of Mie Sedaap, test empirically the influence of brand image and product quality toward purchase decision of consumen of Indomie and consumen of Mie Sedaap.. The hypothesis test shows, there is significant influence from brand image and product quality toward purchase decision.
Keywords: brand image, product quality, purchase decision, mie instant

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Published

2015-03-31

How to Cite

Rizan, M., Handayani, K. L., & RP, A. K. (2015). PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN (STUDI BANDING KONSUMEN INDOMIE DAN MIE SEDAAP). JRMSI - Jurnal Riset Manajemen Sains Indonesia, 6(1), 457–478. https://doi.org/10.21009/JRMSI.006.1.07

Issue

Vol. 6 No. 1 (2015): Jurnal Riset Manajemen Sains Indonesia

Section

Articles

License

 Creative Commons License
Articles in Jurnal Riset Manajemen Sains Indonesia are Open Access articles published under the Creative Commons CC BY-NC-SA License.  This license permits use, distribution and reproduction in any medium for non-commercial purposes only, provided the original work and source is properly cited. Any derivative of the original must be distributed under the same license as the original.