FASHION FORECASTER SEBAGAI PENENTU TREND
DOI:
https://doi.org/10.21009/pftej.v1i2.26105Keywords:
Fashion Forecaster, TrendAbstract
This study aims to determine the competence of fashion forecasters as trend determinants with a sub focus on the concept of fashion forecasters and fashion forecaster analysis models. The method in this study uses a descriptive research method with a qualitative approach, the research instrument is the result of interviews with 5 sources consisting of lecturers and the Indonesia Trend Forecast team. The result of this research is that a fashion forecaster is someone who observes people's mindsets whose job descriptions carry out research and analysis that will be used by all groups as a trend reference. The analytical model used includes components such as economic, social, cultural, political and others. The process begins with a survey of data collection with experts, research, concept selection, translation and application.
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