Perkembangan Teknologi Transportasi Online Impikasinya Terhadap Perubahan Pola Hidup Mahasiswa Universitas Siliwangi

Abstract

The rapid development of online transportation technology such as Gojek, Grab, and Maxim has become a flexible and efficient mobility solution for the community, especially students. This study aims to analyze the impact of the development of online transportation technology on the lifestyle patterns of Siliwangi University students, using a quantitative descriptive research method by collecting data through questionnaires from 27 Siliwangi University respondents. The main results show that Gojek dominates student preferences (54%), followed by Maxim (46%) and Grab (38%), showing an adaptive and broadcasting pattern in choosing services based on price and convenience. A significant implication found is a shift in lifestyle towards practicality: 52% of respondents feel that transportation expenses have become more wasteful due to easy access and high frequency of use, online motorbike services are most often used by 89% and 63% of students are walking or using private vehicles less often, which indicates a lifestyle that is increasingly less physical activity (sedentary). It is concluded that online transportation not only functions as a means of mobility, but also becomes a major factor in shaping consumption patterns, physical activity, and social dynamics of Siliwangi University students who are oriented towards time efficiency.