PENGUATAN LITERASI LINGUISTIK MELALUI PENGEMBANGAN DESAIN TEKS KREATIF PADA PRODUK MUG BUNGLON BAGI KARANG TARUNA DESA CIPENJO

Abstract

This community service activity aimed to strengthen the linguistic literacy of Karang Taruna youth in Desa
Cipenjo, Cileungsi, through the development of creative text designs for color-changing mugs. The activity
addressed the partners’ limited use of language as a product identity and communication instrument. The
program was implemented through socialization, linguistic design training, group practice, direct
mentoring, product application, and evaluation. Thirty youth participants representing residents and
Karang Taruna administrators took part in a one-day face-to-face training. The materials covered the
linguistic function of product text, diction selection, persuasive language, slogan construction, creative
messages, and the use of digital design tools. Participants developed mug designs collaboratively and
applied selected textual concepts to physical products with support from the PkM team and Lisa Printing.
The results showed that participants were able to apply linguistic considerations in creating mug designs
and produce color-changing mugs that were ready for further development and marketing. Participant
testimonials also indicated high satisfaction and an interest in continuing the activity toward independent
MSME development. The activity demonstrates that applied linguistic literacy can be integrated with
creative product development to strengthen the communicative and symbolic value of community-based
products.