STUDI KRITIS TERHADAP JOVI ADHIGUNA SEBAGAI CONTENT CREATOR YANG BERGAYA ANDROGINI DI ERA GLOBALISASI
DOI:
https://doi.org/10.21009/Communications.3.2.4Keywords:
Subculture, Globalisasi, dan AndroginiAbstract
This article discusses the impact of the existence of content creators, especially Jovi Adhiguna, as a variety of subcultural careers in the era of globalization. This case study on Jovi Adhiguna is based on his existence as one of the representations of subcultures in Indonesia, interestingly, he has male sex but looks like a woman. This is known as the concept Androgyny. If it is related to the system of values and norms that exist in Indonesia, such things have imbalances and even include violations in attitude and behavior in the midst of society. The purpose of this article is to determine the impact arising from the birth of subcultures as a result of the development of globalization in Indonesia on young people. From the results obtained, it is found that Jovi Adhiguna is an influential agent in conditions of the collapse of the existing value and norm systems in Indonesia, in this case the eastern culture.
References
Huq, Rupa. 2006. Beyond Subculture: Pop, Youth and Identity in a Postcolonial World. London and Newyork: London and Newyork. Routledge.
Jati, Wasisto Raharjo. 2013. “Memahami Globalisasi Sebagai Evolusi Kapitalisme.” Global & Strategis 7(2):241–58.
Mubah, A. Safril. 2011. “Revitalisasi Identitas Kultural Indonesia Di Tengah Upaya Homogenisasi Global.” Jurnal Global Dan Strategis Vol 5(No 3):251–60.
Nugroho, Heru. 2001. Negara, Pasar Dan Keadilan Sosial. Yogyakarta: Yogyakarta. Pustaka Pelajar.
Osman, Bakar. 2008. “PENGARUH GLOBALISASI TERHADAP PERADABAN.” Jurnal Dialog Peradapan 1:75–97.
Pradika, Gabrielle Julietta, Ido Prijana Hadi, and Fanny Lesmana. 2017. “Star Studies Terhadap Kontruksi Image
Androgynous Youtuber ‘Jovi Adhiguna Hunter.’” E-Komunikasi 9(1):35–42. doi: 10.9744/scriptura.9.1.35-42.
Schiffman, Leon, and Leslie Kanuk. 2010. Consumer Behavior. 10th ed. New Jearsey: New Jearsey: Pearson.
Sundawa, Yusti Amelia, and Wulan Trigartanti. 2018. “Fenomena Content Creator Di Era Digital Content Creator.” Prosiding Hubungan Masyarakat 4(2):438–43.
Sutopo, Oki Rahadianto. 2016. “Pemuda Dan Resistensi: Sebuah Refleksi Kritis.” Jurnal Studi Pemuda 5(2):502. doi: 10.22146/studipemudaugm.37954.
Tamara, E., & Safitri, D. (2019). Faktor-Faktor Komunikasi Persuasif Dinas Pariwisata Dan Kebudayaan Provinsi DKI Jakarta Dalam Jakarta Museum On Social Media Competition. Communications, 1(1), 51 - 84
Timoera, Afri Dwiafrimetty. 2016. “Ideologi Kehidupan Remaja Perkotaan Dalam Menghadapi Globalisasi.” Seminar Nasional Hukum 2(1):341–58.
Yuniarto, Paulus Rudolf. 2014. “Masalah Globalisasi Di Indonesia: Antara Kepentingan, Kebijakan, Dan Tantangan.” Jurnal Kajian Wilayah 5(1):67–95.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with this Journal agree to the following terms:
- Author retain copyright and grant the journal right of first publication with the work simultaneously licensed under a creative commons attribution licensethat allow others to share the work within an acknowledgement of the work’s authorship and initial publication of this journal.
- Authors are able to enter into separate, additional contractual arrangementfor the non-exclusive distribution of the journal’s published version of the work (e.g. acknowledgement of its initial publication in this journal).
- Authors are permitted and encouraged to post their work online(e.g. in institutional repositories or on their websites) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published works.
Users/public use of this website will be licensed to CC BY
